American Catalog Mailers Association, ACMA

As a co-founder of the American Catalog Mailers Association (ACMA) I have to give a shameless plug for the organization. Since its founding in 2007, ACMA has served as a microphone for the catalog industry. This microphone has been pointed directly at the USPS, and I must brag, we have been heard.

Here are some of our accomplishments:

• ACMA members have generated a 6x return on their investment in two years
• The USPS has modified a variety of regulations or programs to better accommodate catalogs, including:
• Address placement location
• Intelligent Mail Barcode
• Summer Sale parameters
• Without ACMA’s advocacy, catalogers would have had higher postal rate hikes in 2008 and 2009
• Greater visibility for catalog issues in Washington and productive dialog around how to “fix” cataloging
• Significantly reduced public relations pressure on catalog brands in the media from “Do Not Mail”

The ACMA was founded in response to the surprise Postal Rate Commissions (PRC) R2006 Standard Flat postage increase. This single event resulted in double digit postage increases for catalogers! When the change was announced, all of the catalog industry scratched their heads and wondered what just happened to them.  It didn’t take long before catalogers, and others in the catalog industry, realized they must get involved in postal matters. We heard the catalogers’ complaints, and we as a catalog printer felt their pain. To ensure that our industry was not caught off guard again, and the USPS had a clear understanding of our needs and wants, the ACMA organization was born.

Today, the brilliant and energetic Hamilton Davison is acting as the Executive Director. As the face of the organization, he is charged with membership growth and retention, catalog education and event organization.

If you would like to learn more about the POWER of the ACMA, email Hamilton at hdavison@catalogmailers.org or visit www.catalogmailers.org.

Thanks for letting me shamelessly plug this organization! I’ll try not to let it happen too often.

• Tags:
• catalog mail
• USPS

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