Branding Committee Goes Beyond

In 2010, as the economy rebounded, Arandell decided to refresh its brand. The focus of the rebranding was to get back to who we were. We’re going back to our roots…partnering with our customers for success, recognizing our associates, showing pride for our work and celebrating our accomplishments. What we’re doing really isn’t new; we’re simply reminding ourselves of what Arandell has always been – a company of associates who go beyond to partner with our clients because ultimately, their success is our success!

In order to roll out the brand refresher internally, the company formed an Internal Branding Committee to strategize a plan that would be best received by our employees. The team met weekly, sometimes more to write newsletters, design posters, plan for promotional products and discuss what changes need to be made both internally and externally to make sure everyone is hearing a consistent message…the message that Arandell promises to:

create meaningful partnerships and deliver expert solutions that go far beyond expectations.

WHO WE WANT TO RECOGNIZE

We’d like this first Associate Highlight to recognize the Internal Branding Committe for its hard work in rolling out the new branding message of Going beyond. It’s an ongoing mission, so the committee’s work is not done but they deserve to be acknowledged for the work they’ve done so far. The team is comprised of a cross-functional group of associates, including:

• Greg Burbey (Manager, Printing Operations)
• David Kane (VP, Marketing & Financial Services)
• Jim Karrmann (Manager, Pricing)
• Rocky Kaye (Supervisor, Finishing Operations)
• Mike Larson (Press Jogger)
• Hannah Leigh (Human Resources Representative/Benefits Administrator)
• Jamie Marquardt (Marketing Director)
• Mike Mentovay (Shipping & Receiving Supervisor)
• Bill Nevius (Operator Assistant)
• John Pardun (Lean Coordinator, Finishing Operations)
• Dennis Petersdorf (VP, Finishing Operations)
• Stacie Pike (Sales Administration Manager)
• Stef Raasch (Purchasing Agent)
• Sarah Rostermundt (Client Relations/Account Integration Specialist)
• Wendy Schubel (Mail Processor)
• David Treis (VP, Administration)
• Jeff Vogel (Shipping & Receiving)

Although the committee has been responsible for the reveal, our entire team of associates deserves to be recognized for their efforts in living this brand and doing all they can to go beyond on a daily basis. We’re excited to see the success of the brand grow even more, which will ultimately result in the success of our customers.