The Catablog
USPS Plan for Profitability
Last week, the USPS released a five-year plan designed to return the agency to profitability. Inside this 28-page pdf, you may note on page 13 a section called “Key Items for Consideration.” Among them is a proposal to increase the First-Class stamp to 50 cents. Although there’s no indication of a Standard Mail rate hike, Read More…
Embracing Technology
The iPad is cool. I have one myself. I love to go on it and check out new apps and view my Flipboard and get the latest news from FlipSports, FlipMusic, Facebook and Twitter. I also have a few of the catalog apps, ones we have created here at Arandell as well as some others. Read More…
Do you have an Effective Catalog Printing Process?
If your company offers a variety of products, a simple e-mail or flyer may not be enough to successfully market your goods. Catalog printing has been used for decades as a way for business owners to bring in greater sales. Catalogs show up everywhere, from the mailbox to grocery store shelves. If you are a Read More…
Why should companies continue to print a catalog?
In such an environment, it seems as if print marketing’s days are numbered. Why should businesses print catalogs, for example, when online catalogs are infinitely more scalable and cheaper to produce? However, in some ways it is precisely because of the Internet revolution that print is in a better position to succeed than ever before. Read More…
At Arandell, we do more.
Over a year ago, we started working with a consulting group to develop a new brand identity. After countless concepts, design experiments, and revisions, we selected a new image, a new message…Arandell reborn. It was the one design that we felt truly represented the energy and impact of Going beyond. It symbolizes the consistent message Read More…
Email Hygiene
Do you have an email database of your customers, but you have a lot of undeliverable/hard bounce records, or haven’t mailed in a while and are worried about delivery? Arandell’s Email Hygiene Services will allow you to clean-up and update your email database by using a program that is customized to meet your specific needs. Read More…
FSS Is Increasing USPS’s Costs, Expert Says
So far, the Flats Sequencing System seems to be increasing rather than decreasing the Postal Service’s sorting and delivery costs, according to a postal expert. “The FSS has at times been seen as the technological fix that would reduce flats costs” and make the Periodicals class less of a money loser for the U.S. Postal Read More…
Soft Touch UV Coating
A little softness can be the perfect look for your catalog design!!!!! Now available at Arandell is soft Touch UV. It can be applied in either a spot or flood application. In a spot application, it could be used to emphasis a texture on your cover. The soft touch is a unique UV finish that Read More…
You CAN Judge a Catalog by its Cover…
With the temperature dropping and snow covering the ground, we are lucky if we even make it outside to get the mail on a daily basis. And when you do, chances are you are scurrying back inside, throwing it on the table, and attempting to warm up. In this stack of Holiday credit card bills Read More…
Managing Promotional Offers and Finding the Equilibrium
Since the recession, catalogers have come to rely more and more on promotional offers to drive sales. And catalog and internet buyers have come to expect strong promotional offers and seem to wait for offers before they make a purchase. Managing promotional offers and making sure they are well balanced within your catalog circulation, your Read More…
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Call Jim Treis: 866-675-4054
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- ArandellN82 W13118 Leon Road
Menomonee Falls WI 53051
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Client Relations
Our Client Relations team is here to partner with you as an extension of your production team.Read More -
Direct Marketing
Reaching the right customers and prospects is crucial to the success of your marketing campaign. Arandell Marketing Solutions will ensure your list is on target.Read More -
Premedia
Our dedicated team of Premedia experts is here to make sure your product is accurately represented in your printed catalog.Read More -
Mailing Services
We'll guide you through the variety of mailing and co-mailing services and keep you apprised of the ever-changing postal regulations.Read More -
Paper Management
Just because paper consumes a significant portion of your print budget does not mean it should consume your time. Leave it to us!Read More -
Pressroom
Our state-of-the-art Pressroom is known for its impeccable color reproduction and outstanding print quality. Read More -
Finishing
Your printed catalog is not complete without our bindery's finishing touches. Read More
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