The Catablog
USPS Delays Closings until May
The U.S. Postal Service will delay the closing or consolidation of additional Post Offices or mail processing facilities until May 15, 2012. The USPS said on Tuesday that it made the decision in response to a request made by multiple U.S. Senators. The U.S. Postal Service is studying 3,700 of its nearly 32,000 retail offices Read More…
Is the grass really “greener” on the digital side?
At first thought, most would provide no hesitation to answer in the affirmative to this question. However, dig a little deeper and you may be surprised to find out that “digital” and “environmentally friendly” are not synonymous with one another. While browsing through a catalog, book, or newspaper on your E-reader, you may even give Read More…
Arandell’s New Website Design Was the Winning Entry for the 2011 WebAward
In the ultra-competitive world of catalog printing, where several companies are competing for the attention and dollars of a demanding and evolving customer base, it is becoming a significant challenge to stand out from the crowd and captivate consumers. To distinguish themself from the competitors, one thing Arandell needed to do was to cut loose Read More…
Catalog Printing Trends – High-quality
It used to be that most mail order catalogs were printed on cheap, drab newsprint. Not anymore — the most successful mail order companies are opting for high-quality 100-pound gloss text pages and even experimenting with 70-pound matte stock for a softer, more personal glow. Also, in an effort to identify with environmentally conscious customers, Read More…
USPS Update – 12/8/11 Webinar
The USPS announced in September, 2011 the possibility of closing over 250 processing facilities. Just how will the closures and network realignment affect catalogers? Presenter: Don Landis – Vice President of Postal and Government Affairs Don Landis will review and explain the latest information from the USPS and what catalogers need to be aware of Read More…
Catalog Printing Trends – Supersize It
Today’s businesses and consumers get a lot of mail, which is why it’s so important to immediately stand out from the crowd. Instead of a traditional Digest or Slim Jim catalog, try a larger trim size catalog and see if you get a better return. Chances are you will, because your customers will instantly recognize that Read More…
Catalog Printing Trends – Go Full Color
Full Color printing is no longer a luxury; it’s a necessity in many industries. Today, everyone is producing full color catalogs. Customers have come to expect big color images alongside catalog product descriptions to help them make a decision between products. But you don’t have to justify the jump to full color just to beat Read More…
Compliment Print with Mobile Apps
It’s catalog season, the time of year when our mailboxes sag with accumulated paper and retailers nationwide cross their fingers. But even though print continues to dominate the world of presentation, the digital revolution promises to transform the shopping experience. Alluring as print catalogs may be, an increasing number of retailers, aren’t just mailing them Read More…
Integrated Marketing Efforts
The flood of online shoppers doesn’t mean that there’s no market for mail-order catalogs. In fact, many companies that started online have shifted their marketing efforts into the print arena for its high return on investment. Good print campaigns earn a response rate between 3 percent to 5 percent, compared to .05 percent to 1 Read More…
Catalogs and the Holiday Season
Thanksgiving has come and gone, and we are officially in the swing of the Holiday season. For some, this means time with family, putting up decorations, or planning the perfect New Year’s Eve soiree. For others, this is the start of the busiest shopping and spending season of the year. So where do catalogs come Read More…
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