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Archive for the ‘Arandell Marketing Solutions’ Category
Arandell Corporation Receives Web Offset Association Awards
Arandell, announced today that they received 1st and 3rd place in the 2011/2012 Web Offset Association’s Print Awards, held annually by the Printing Industries of America.
Arandell’s 1st place award was for producing Brooks Brothers Gift Guide 2011, using heatset printing 4/color on coated paper (perfect bound). Arandell was also commended for Zingerman’s 2011 Fall Buyers Guide which was produced using heatset printing 4/color on uncoated paper. The catalogs were assessed on registration, level of difficulty, folding / binding / finishing and overall craftsmanship of product.
Jim Treis, Arandell Executive Vice President of Sales and Marketing, stated, “The WOA Print Awards demonstrate the hard work and tireless effort our teams put forth to create a flawless artistic marketing piece. Having the opportunity to win a category is not an easy challenge and something to be very proud of.”
Catalogs Category Now Available in the App Store
According to a new report from Adobe, tablet visitors spent more per purchase than their counterparts on smartphones, PCs or laptops when visiting retail websites in 2011.
Apple already revolutionized the music industry with the iPod, the smartphone industry with the iPhone, and it’s working on publishing with the iPad as well.
Add another to the list: Retail Catalogs.
We at Arandell, noticed yesterday, Apple added one new category to the App Store for the iPad: Catalogs.
The category was empty as of yesterday, but is rapidly being populated today, especially with the next iPad launching. Previously, catalog apps were listed under “Lifestyle.”
We feel catalog shopping on the iPad is particularly popular in rural areas where stores are scarce: the average catalog app user spends about 30 minutes per session shopping. In Montana, the average is 50 minutes.
So why wait? Conversion rates are five times greater through the iPad than through other traditional marketing channels. Its been proven mobile devices increase revenue. Make your channels work together. The iPad version of your catalog can be built differently than your printed catalog, so that the iPad user is enticed to subscribe to your print catalog for additional information or is driven to your website to read more detailed product descriptions/or is even prompted to come to your store to see a product in person.
Mobile Being Integrated with Print and Beyond
Companies integrating mobile technology with print and other media types have increased dramatically over the past two years. Evidence is based on the high degree of awareness reported among consumer respondents, particularly with mobile codes and opt-in text message services. Close to 85% of consumers surveyed were familiar with mobile codes. Specifically, InfoTrends estimates that 180 million Americans have some level of familiarity with mobile codes.
Additionally, InfoTrends finds that there was 194% year-over-year growth of marketers using mobile codes from 2010 to 2011. These codes are being integrated with brochures, direct mail, magazines, and catalogs. While adoption is lower for mobile messaging and augmented reality, these technologies are also being integrated with traditional media to prompt interactivity and engagement.
Contact Arandell to learn how you can integrate print with mobile technology.
USPS Plan for Profitability
Last week, the USPS released a five-year plan designed to return the agency to profitability. Inside this 28-page pdf, you may note on page 13 a section called “Key Items for Consideration.” Among them is a proposal to increase the First-Class stamp to 50 cents. Although there’s no indication of a Standard Mail rate hike, that same section also states, “Pending exigent case could secure moderate price increase.” No further specifics on rate increases are included, but I thought the report is worth a look.
Embracing Technology
The iPad is cool. I have one myself. I love to go on it and check out new apps and view my Flipboard and get the latest news from FlipSports, FlipMusic, Facebook and Twitter. I also have a few of the catalog apps, ones we have created here at Arandell as well as some others. I think they are fun to use to browse through catalogs and maybe even order right on my iPad. It seems like there is new technology coming out everyday, there are certainly new apps coming out everyday. Arandell, known as a premier catalog printer doesn’t fear the iPad we embrace it. It is not going to kill the printing business, it is going to open another channel of communication that you the cataloger can use to communicate with your customer. This is a good thing! Will you still want to have a catalog? Absolutely, it has been proven over and over catalogs drive people to websites and they will drive people to your iPad app too! You want an iPad app, great we can help you. Our operators are standing by to assist you! You want some good old fashioned ink on paper to drive people to your website and app? Good! We got that too. Give us a call and let us know how we can help.
Sincerely,
Scott A. Conway
Account Executive
Arandell Corporation
Do you have an Effective Catalog Printing Process?
If your company offers a variety of products, a simple e-mail or flyer may not be enough to successfully market your goods. Catalog printing has been used for decades as a way for business owners to bring in greater sales. Catalogs show up everywhere, from the mailbox to grocery store shelves. If you are a business owner, an effective catalog campaign can raise brand recognition and sales.
The first step in creating a great catalog is to research your target market and your business. What type of business is it? Who are the clients you wish to target? What do they look for? What do they need and want? How can you provide benefits to them? Once you know the answers to these questions, you can provide a catalog that will give your target audience what they need.
Next, you must bring all the data you researched together so it can be put into a successful marketing strategy. That leads you to your next step, which is designing the catalog.
The design and theme of your catalog must be governed by the information to be included. The information you received from the target clients should give you an idea of the level of professionalism necessary for the work. For instance, if your target market is purely corporate, you will need a very professional design. Bright colors and flashy graphics are not appropriate, because the prospects will ignore them, or at worst, won’t even look at the catalog. If you have a more general audience, a simple, easy design will be best.
The final step to creating your catalog is the printing. Arandell is a professional, reputable printing company who specializes in catalogs. We can help you increase the effectiveness of your piece. Keep in mind that many consumers do not like catalogs because they are considered a waste of paper. Be sure to have the work printed on recycled paper with environmentally-friendly ink, and have these facts printed on the front and back covers to catch the reader’s eye before they ignore the contents.
Now it is time to distribute your print catalogs. This stage is critical for your catalog marketing. You must research where and how you will give them away so they will bring in optimum response. Send as many out as possible, but only to the right potential clients. It is a waste of money, time, and resources to distribute them to uninterested parties in the hopes that someone interested will see them. They must reach the target audience to be effective.
There are several ways to get your catalogs into the right hands. They can be mailed, handed out, or included in bags and packages when a client buys something from you. When you know the potential client has an interest, they are a good prospect for your catalog.
Catalog printing can be a great way to spread information about your goods and services. An effective marketing plan can increase your sales volume and help your company succeed!
Arandell provides customized direct marketing solutions across all marketing channels. With a specialty in the catalog and retail direct mail industry, Arandell’s Marketing Solutions group offers database management services, list hygiene, matchback analysis, email, mobile and social marketing solutions, as well as marketing strategy consulting.
Why should companies continue to print a catalog?
In such an environment, it seems as if print marketing’s days are numbered. Why should businesses print catalogs, for example, when online catalogs are infinitely more scalable and cheaper to produce?
However, in some ways it is precisely because of the Internet revolution that print is in a better position to succeed than ever before. Consider the facts that online competition has made print more affordable than ever before and that, in today’s cerebral, digital era, print remains tangible and touchable.
Print is Touchable
When it comes to print marketing, print materials are still tangible and touchable in a way that online ads certainly are not.
There is a reason why places such as coffee shops and restaurants still have community bulletin boards littered with business cards, postcards, and posters: Printed materials are still something that you can touch, look at, put in your pocket, and come back to later. You will never be able to pin an online ad to a bulletin board and encourage people to take it home with them.
Instead of printed materials directly competing with online marketing, marketers should see them as complementary to their online marketing efforts. Placing a QR code on a poster that goes into a shop window or on a postcard that gets mailed out, for example, is the perfect way to integrate print marketing with online marketing. Instead of being mutually exclusive, print marketing and online marketing should go hand-in-hand. For instance, a marketer could send out a postcard to a mailing list as a teaser, with a promise that more information for a special deal can be found on the business’ website.
In short, your print marketing efforts should never be in competition to your online marketing efforts; the two should always complement each other. Online marketing capabilities offer something that print cannot in terms of inexpensive scalability and the ability to reach potential customers through a wide variety of interactive channels. However, print marketing still offers capabilities that online marketing cannot. Print will always be tangible, touchable, and portable. And, thanks to the online marketing revolution, print is increasingly more affordable.
At Arandell, we do more.
Over a year ago, we started working with a consulting group to develop a new brand identity. After countless concepts, design experiments, and revisions, we selected a new image, a new message…Arandell reborn. It was the one design that we felt truly represented the energy and impact of Going beyond. It symbolizes the consistent message of delivering solutions, to a variety of clients, on multi platforms that go much further than the printed page.
We spent the last 35 years perfecting the printing of beautiful catalogs and delivering them into the awaiting hands of hungry shoppers looking for the next catchy trend, the next generation gadget to allow one to have the world at their fingertips. Delivering expert solutions.
As we enter the world of evolving technology, it requires for one to adapt, survive and navigate, assisting clients through this newly branded world is what Arandell is all about. Going beyond…. Beyond Expectations.
Brands who remain stagnant, those who are unwilling or unable to budge from their current focus even as the rest of the world evolves, are the ones who gradually die out and lose customers, because they are unable to adapt. It’s become quite important for you to stand out among the rest and show people what you’re all about. Going beyond… Creating meaningful partnerships.
As time goes on, one will continually grow, evolve and blossom as a better focus is found on what you really want to stand for. Arandell has just done that.
Our brand…this is our way to distinguish ourselves from others. Going beyond for today, for tomorrow, for our clients – looking to the future. Arandell is here to stay.
Arandell is already viewed as a leader in print quality. That quality can be seen on the printed page but what pushes Arandell above is everything that happens beyond that printed page.
Going Beyond The Printed Page
Arandell offers everything you need to execute a robust direct marketing campaign. We have strategies in place to help you succeed in the following areas:
- Strategic Planning
- List Management
- Mailing Strategies
- Paper Management
- Print Production
- Metrics and Analytics
- Green Initiatives
- iPad App Development
Let’s talk so we can learn and understand your needs (deep dive if you will), your business, and challenges – then we can develop a solution that specifically addresses these and follows through with measurement and review.
At Arandell we do more.
Soft Touch UV Coating
A little softness can be the perfect look for your catalog design!!!!!
Now available at Arandell is soft Touch UV. It can be applied in either a spot or flood application.
In a spot application, it could be used to emphasis a texture on your cover.
The soft touch is a unique UV finish that delivers the feel and appearance of velvet on your project.
You CAN Judge a Catalog by its Cover…
With the temperature dropping and snow covering the ground, we are lucky if we even make it outside to get the mail on a daily basis. And when you do, chances are you are scurrying back inside, throwing it on the table, and attempting to warm up. In this stack of Holiday credit card bills and thank-you notes is your company’s catalog…but is your customer really seeing it, or is it getting lost in the pile?
An easy way to catch the eye of your customer is by amping up your cover appeal. It is universally known that the cover page is the most important one of a catalog. An enticing or strong cover could mean the difference between the customer placing an order or using the paper to fuel the fireplace.
There is a simple acronym – REDD – to keep in mind when deciding on your cover page.
Get Connected
Call Jim Treis: 800-558-8724
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Menomonee Falls WI 53051
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