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Archive for the ‘Mobile Solutions’ Category

Catalogs Category Now Available in the App Store

Posted on March 09, 2012

According to a new report from Adobe, tablet visitors spent more per purchase than their counterparts on smartphones, PCs or laptops when visiting retail websites in 2011.

Apple already revolutionized the music industry with the iPod, the smartphone industry with the iPhone, and it’s working on publishing with the iPad as well.

Add another to the list: Retail Catalogs.

We at Arandell, noticed yesterday, Apple added one new category to the App Store for the iPad: Catalogs.

The category was empty as of yesterday, but is rapidly being populated today, especially with the next iPad launching. Previously, catalog apps were listed under “Lifestyle.”

We feel catalog shopping on the iPad is particularly popular in rural areas where stores are scarce: the average catalog app user spends about 30 minutes per session shopping. In Montana, the average is 50 minutes.

So why wait? Conversion rates are five times greater through the iPad than through other traditional marketing channels. Its been proven mobile devices increase revenue. Make your channels work together. The iPad version of your catalog can be built differently than your printed catalog, so that the iPad user is enticed to subscribe to your print catalog for additional information or is driven to your website to read more detailed product descriptions/or is even prompted to come to your store to see a product in person.

Mobile Being Integrated with Print and Beyond

Posted on February 24, 2012

Companies integrating mobile technology with print and other media types have increased dramatically over the past two years. Evidence is based on the high degree of awareness reported among consumer respondents, particularly with mobile codes and opt-in text message services. Close to 85% of consumers surveyed were familiar with mobile codes. Specifically, InfoTrends estimates that 180 million Americans have some level of familiarity with mobile codes.

Additionally, InfoTrends finds that there was 194% year-over-year growth of marketers using mobile codes from 2010 to 2011. These codes are being integrated with brochures, direct mail, magazines, and catalogs. While adoption is lower for mobile messaging and augmented reality, these technologies are also being integrated with traditional media to prompt interactivity and engagement.

Contact Arandell to learn how you can integrate print with mobile technology.

Embracing Technology

Posted on February 20, 2012

The iPad is cool. I have one myself. I love to go on it and check out new apps and view my Flipboard and get the latest news from FlipSports, FlipMusic, Facebook and Twitter. I also have a few of the catalog apps, ones we have created here at Arandell as well as some others. I think they are fun to use to browse through catalogs and maybe even order right on my iPad. It seems like there is new technology coming out everyday, there are certainly new apps coming out everyday. Arandell, known as a premier catalog printer doesn’t fear the iPad we embrace it. It is not going to kill the printing business, it is going to open another channel of communication that you the cataloger can use to communicate with your customer. This is a good thing! Will you still want to have a catalog? Absolutely, it has been proven over and over catalogs drive people to websites and they will drive people to your iPad app too! You want an iPad app, great we can help you. Our operators are standing by to assist you! You want some good old fashioned ink on paper to drive people to your website and app? Good! We got that too. Give us a call and let us know how we can help.

Sincerely,

Scott A. Conway
Account Executive
Arandell Corporation

At Arandell, we do more.

Posted on February 09, 2012

Over a year ago, we started working with a consulting group to develop a new brand identity. After countless concepts, design experiments, and revisions, we selected a new image, a new message…Arandell reborn. It was the one design that we felt truly represented the energy and impact of Going beyond. It symbolizes the consistent message of delivering solutions, to a variety of clients, on multi platforms that go much further than the printed page.

We spent the last 35 years perfecting the printing of beautiful catalogs and delivering them into the awaiting hands of hungry shoppers looking for the next catchy trend, the next generation gadget to allow one to have the world at their fingertips. Delivering expert solutions.

As we enter the world of evolving technology, it requires for one to adapt, survive and navigate, assisting clients through this newly branded world is what Arandell is all about. Going beyond…. Beyond Expectations.

Brands who remain stagnant, those who are unwilling or unable to budge from their current focus even as the rest of the world evolves, are the ones who gradually die out and lose customers, because they are unable to adapt. It’s become quite important for you to stand out among the rest and show people what you’re all about. Going beyond… Creating meaningful partnerships.

As time goes on, one will continually grow, evolve and blossom as a better focus is found on what you really want to stand for. Arandell has just done that.

Our brand…this is our way to distinguish ourselves from others. Going beyond for today, for tomorrow, for our clients – looking to the future. Arandell is here to stay.
Arandell is already viewed as a leader in print quality. That quality can be seen on the printed page but what pushes Arandell above is everything that happens beyond that printed page.

Going Beyond The Printed Page

Arandell offers everything you need to execute a robust direct marketing campaign. We have strategies in place to help you succeed in the following areas:

  • Strategic Planning
  • List Management
  • Mailing Strategies
  • Paper Management
  • Print Production
  • Metrics and Analytics
  • Green Initiatives
  • iPad App Development

Let’s talk so we can learn and understand your needs (deep dive if you will), your business, and challenges – then we can develop a solution that specifically addresses these and follows through with measurement and review.

At Arandell we do more.

Compliment Print with Mobile Apps

Posted on December 02, 2011

It’s catalog season, the time of year when our mailboxes sag with accumulated paper and retailers nationwide cross their fingers. But even though print continues to dominate the world of presentation, the digital revolution promises to transform the shopping experience.

Alluring as print catalogs may be, an increasing number of retailers, aren’t just mailing them to their customers. They’re going digital, showing off this season’s lace-trimmed dresses and faux-fur vests in free downloadable apps that mimic the traditional catalog experience, minus the print.

Many downloadable apps that have gone live this year, aggregating dozens of catalogs in easily browsable formats. While each app works slightly differently, most encompass home décor and other retail categories in addition to fashion, allowing users to sort catalogs alphabetically or by popularity, category or date added.

Digital catalogs have existed for years online, but they’re rarely used by consumers because page flipping on a screen using a mouse is so unnatural. With the advent of the iPad and other tablets and smart phones that use touch screens, shoppers can flip through pages as they would with print, with an added feature. They can zoom in on specific items and make a purchase through the device.

Shoppers who strive to stay in touch have an increasing array of options for keeping up with the Kardashians, whether it’s perusing the Internet or their mobile devices. However, according to the Direct Marketing Assn. in New York, the print catalogs remain dominant.

So, compliment your print catalog with an iPad app. Transforming your print to digital catalog online gives your company the opportunity to reach a wide audience, spread your brand’s message more effectively, achieve a higher return on investment and increase overall revenue. Arandell Corporation can facilitate the process, click here to learn more.

Integrated Marketing Efforts

Posted on December 01, 2011

The flood of online shoppers doesn’t mean that there’s no market for mail-order catalogs. In fact, many companies that started online have shifted their marketing efforts into the print arena for its high return on investment. Good print campaigns earn a response rate between 3 percent to 5 percent, compared to .05 percent to 1 percent for the typical online campaign. Plus, your print catalog is a great way to get more people to your online catalog; just as the online environment is a great place to find leads to mail your print catalog to.

Successful mail-order catalogs take on many faces, but there are some noticeable recent trends that seem to pay off better than others.

A way to improve you ROI is by integrating your marketing efforts. Continue to print and mail but also explore mobile apps. To learn more about mobile apps, click here.

Catalogs and the Holiday Season

Posted on November 30, 2011

Thanksgiving has come and gone, and we are officially in the swing of the Holiday season. For some, this means time with family, putting up decorations, or planning the perfect New Year’s Eve soiree. For others, this is the start of the busiest shopping and spending season of the year. So where do catalogs come into play?

The average consumer is exposed to over 3,000 messages per day, of which a mere four are typically retained. It has been shown that those messages retained have a correlation to how personalized the message received is. Sites such as Facebook and Twitter may try to tailor their ads based on one’s interests and followers, but they still lack the personal appeal of receiving a catalog-a catalog which, at one time or another, the consumer probably signed up to receive because they had a personal interest in it.

It is also important to remember that even though this may seem like the “digital” era, there is still a large percentage of consumers, approximately 57%, that do not own a Smartphone. This means that the QR codes and apps that have become increasingly popular are not the end-all-be-all tool for consumers. So this Holiday season, remember the catalog, be aware of the consumer, and find the right balance between the new and the old.

For more information on Arandell’s mobile app development Click Here

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