Arandell News Feedhttp://www.arandell.comArandell Corporation Current News and InformationPrinting Industry Newsbackdraft 2.0 by blurredistinction.comNews Logohttp://www.arandell.com/feeds/feedlogo.jpghttp%3A%2F%2Fwww%2Earandell%2Ecom<![CDATA[DMA Statement on Postal Service Rate Hike Request]]>click here. (DMA, Copyright 2010, All Rights Reserved)]]><![CDATA[Print Catalogs Deliver Digital Orders]]>http://www.usps.com/promotions/catalogs.htm. Ordering the DVD and registering for the webinars also is available through a targeted direct mail campaign incorporating Business Reply Mail, along with Web ads appearing in online retailer publications. The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations. (United States Postal Service, Copyright 2010, All Rights Reserved)]]><![CDATA[Mail Holds Own As Top DM Channel – For Now]]><![CDATA[Creating your best holiday catalogs ever]]><![CDATA[USPS Proposes 5.6% Rate Hike; Mailer Group Opposes Exigent Case]]><![CDATA[USPS to Propose Exigent Rate Increase]]>blog as we receive more information. In the meantime, if you have any questions, please feel free to contact Don Landis or Susan Pinter at 800-558-8724. ]]><![CDATA[New Round of Paper Price Increases Announced and Lead Times Creeping Out]]>Click here for a listing of which mills have announced, how much they are initially going to increase their prices and when they will take effect. If you have any questions, please don’t hesitate to email me or call me at 800-558-8724 ]]><![CDATA[Consumer Confidence at Highest Level Since April 2008]]>DailyFinance. ]]><![CDATA[CATALOG VISIBILITY AT ALL-TIME HIGH, SAYS USPS]]><![CDATA[Arandell Corporation Recognized at 2010 National Postal Forum]]>www.arandellblog.com, for current topics and print industry insight. www.arandell.com, Copyright 2010, All Rights Reserved ]]><![CDATA[Arandell Announces Mobile Solutions, Powered by Digby]]><![CDATA[2010 USPS Summer Sale & 5-Day Delivery Website Address]]>www.arandell.com, Copyright 2010, All Rights Reserved ]]><![CDATA[Paper Price Increases Announced]]>here to view a list of mills, the affected grades, and when the increase takes effect. ]]><![CDATA[Arandell Corporation Receives 2010 Web Offset Association Award]]><![CDATA[Mail Service Update 2/26/2010]]><![CDATA[Arandell Teams Up with ACMA]]>click here. ]]><![CDATA[Due to Winter Storm, USPS Delays/Changes]]><![CDATA[Revised Droop/Deflection Rule]]>www.arandellblog.com, Image courtesy of www.photoheritage.org, All Right Reserved, Copyright 2010) ]]><![CDATA[Retailers Tap Into Software To Know Their Customers]]>CRM-Daily.com, Copyright 2010, All Right Reserved) ]]><![CDATA[Pitney Bowes: Many mailers not taking advantage of Postal Service mandate changes]]>dmnews.com.. Photo courtesy of krmb.wordpress.com.. Copyright 2010. All Rights Reserved.) ]]><![CDATA[Test Your Catalog's Effectiveness]]>here. (MultichannelMerchant.com, All Right Reserved, Copyright 2009)]]><![CDATA[Electronic vs. Printed Communication: The Sustainability Battle (Part II)]]>My first post about this subject brought up some lively debate. One of the critiques of my last post was that in comparing print and paper to computers and electronics, people do not purchase computers to receive advertisements. Very true. But I think it misses a huge point, and that is that people DO buy computers to communicate and to disseminate and store information, and some of that information is in the form of advertisements. The discussion of how green print is versus electronics is not just related to advertising, it applies to ALL forms. As I was working on a follow-up, I received perhaps the best educational piece I have yet seen on the subject. NewPage, one of our mill partners, periodically puts out a new piece in their educational series they call “Ed.” Their 13th edition is titled “Balance” and it is all about communication and sustainability. The pages about the lifecycle of both the computer and paper are what really caught my attention. The lifecycles of both start at the cradle (with the obtaining of the raw materials), and ends at the “grave” (end of life of the product). Some key distinguishing factors: Manufacturing: •After the raw materials are gathered for a computer (materials which include zinc, iron, and nickel), it takes as much chemicals, water and fossil fuels to make one desktop computer as it does to manufacture a mid-size car. (The amount of fossil fuels used to make that same computer is roughly 10 times the weight of the computer itself.) •In contrast, paper’s main component (wood from trees) is a readily-renewable resource. More than half of the papermaking sector’s energy needs are met with renewable biomass fuels. And, 99% of the chemicals used in the pulping process are recovered and burned in the mills’ boilers to create steam energy. Transportation to consumer: •Most computers used in the United States today come from manufacturers overseas. In order to get them here, computers are shipped via transport ship or air freight, the two modes of transportation leaving the greatest carbon footprint. And then it is put on trains or trucks to get to its final destination, adding further to the footprint. •If your paper is manufactured domestically (here in the U.S.), rail or truck are the shipment options and the carbon footprint in minimized, with rail being one of the (if not THE) most efficient forms of transportation. Grave (or “back to cradle”) •18% of the three million tons of electronic waste in the U.S. is recycled each year, and of that waste, only about 14% of the components can be recycled into usable materials. The other components (like lead and mercury) must be specially handled. •57% of the paper produced is recycled, and recycled paper can be collected and returned to be remanufactured up to five times. Some other interesting factoids in this piece: •70% of toxic waste in the U.S. landfills comes from e-waste. •Burning a CD produces four times as much CO2 as printing a single annual report. •Four million trees are planted EVERY DAY in the U.S. •62 trillion spam emails are sent every year, contributing greenhouse gases equivalent to two billion gallons of gasoline. The piece is excellent and a real eye opener. I would highly recommend reading it. If you would like a copy, I would be more than happy to send you one. (Or, you may order your own copy at www.edliveshere.com) (Arandellblog.com, All Right Reserved, Copyright 2010) ]]><![CDATA[New USPS Shipping Rates Take Effect Today]]>here.]]><![CDATA[Happy Holidays from Arandell Corporation]]>A Flurry of Postal Updates: Droop Test, Move Update, Winter Sale, Dry Release Cards Do you Pass the Droop Test? 9 Reasons to Mail More in 2010 No Postal Increase in 2010 - Really? Canada Post Corp. Rate Changes Effective January 11, 2010 If you have any suggestions or requests for future blog posts, please send an email to blogging@arandell.com. We thank you for all of your feedback so far and look forward to adding more in the New Year. On behalf of all of us at Arandell Corporation, we wish you a happy and safe holiday season. ]]><![CDATA[Postal Service Starts New Fiscal Year with More Red Ink]]>here. (prc.gov, Copyright 2009, All Rights Reserved)]]><![CDATA[Mail and Marketing Groups Launch Online Forum on Postal Service's Future]]>PostalJournal.com are to explore the evolution of the USPS as part of the nation's economic and communications infrastructure and to create an exchange of ideas about the industry, without consideration to professional affiliations. The Association for Postal Commerce (PostCom), the Mailing and Fulfillment Service Association and the Envelope Manufacturers Association launched the site with the support of the Direct Marketing Association and Direct Communications Group. The portal contains reports and papers by external authors and conference presentations from a number of industry experts. “It's an initiative I've discussed with several of my colleagues, that there needed to be a place where people could present ideas and have them discussed, criticized and built upon without having to worry about speaking on behalf of anyone they specifically represented,” said Gene Del Polito, president of PostCom. “There are a lot of creative people out there who spend a lot of time thinking about the postal service, and their thoughts might be spoken more freely and openly if given a place like the Postal Journal, where they can present ideas to their colleagues without having to say, ‘This is the association I work for.'” Del Polito added that the forum, open to anyone, will not act in support of any positions. “There is not going to be any lobbying,” he said. Ken Garner, president and CEO of the Mailing and Fulfillment Service Association, said that the USPS' financial state – the agency reported a $3.8 billion net loss for the 2009 fiscal year – was an impetus for the site's creation. “You have an agency that, if it were not for some relief attached to HR 22, would have lost $7 billion last fiscal year,” he said. “Whether we like it or not, the agency is necessary for the survival of MFSA and its members, and so any time you have financial hemorrhaging like this going on, you have to be concerned.” Congress allowed the USPS to delay $4 billion in retiree payments earlier this year. Alan Robinson, president of Direct Communications Group and an author of one of the papers featured on the site, said that the portal's goal is to make the USPS “a viable entity for the next decade, and not just the next year.” Jerry Cerasale, SVP of government affairs at the DMA, said that the USPS “is a valuable communications and advertising channel for our members, and we need the USPS to continue to be valuable.” To read the full story and related links, click here. (DMNews.com, Copyright 2009, All Rights Reserved) ]]><![CDATA[A Flurry of Postal Updates: Droop Test, Move Update, Winter Sale, Dry Release Cards]]>click here for the most up-to-date information.]]><![CDATA[9 Reasons to Mail More in 2010]]>www.arandellblog.com. ]]><![CDATA[USPS Suffers $3.8B Loss in 2009 FY]]>here. (AllAboutROImag.com, Copyright 2009, All Rights Reserved) ]]><![CDATA[Because that's the way it has always been done...]]>here. ]]><![CDATA[Potter insists on five-day delivery as part of Postal Service reform]]>here. (DMNews.com, Copyright 2009, All Rights Reserved) ]]><![CDATA[50 Best Tips of 2009]]>AllAboutROImag.com. So feast on these money-making and cost-saving pointers, and know that although we put these big, sexy numbers before each one, they’re only randomly ranked; all of them are worth a look. —Paul Miller, editor-in-chief CHANNEL INTEGRATION 1. Assess your profitability by channel. “When you dig down into the core of the numbers by channel, it’s an eye-opening experience. There are a lot of people over the next few years who’ll have radical changes in their marketing mix.” Jason Marshall, Gaiam “Finding the Perfect Balance,” June, All About ROI 2. Integrate online and offline data thoroughly. Having to create another inventory database can be a major headache when deploying a web store. Ideally, a web store should integrate with an existing brick-and-mortar store or catalog database to save time and money on setup and maintenance. One database makes purchasing, inventory control, product updating and fulfillment much easier. Brad Malmberg, Xsilva Systems “4 Ways to Make the Most of Your Web Store,” July 21, The ROI Report 3. Segment “pure” web buyers. When doing a matchback, you have buyers who gave a source code to either your call center or shopping cart, online buyers who didn’t give you a source code but received catalogs, and buyers who ordered but didn’t receive catalogs. Flag those who didn’t receive catalogs as “pure” web buyers and segment them separately because they respond very differently to catalog mailings. (AllAboutROImag.com, All Rights Reserved, Copyright 2009) ]]><![CDATA[Postal Service announces mix of price cuts, increases for 2010]]>DMNews.com, All Rights Reserved, Copyright 2009) ]]><![CDATA[Paper Market Predictions for 2010]]>www.arandellblog.com. ]]><![CDATA[Arandell Corporation Teams Up with BCC Software]]>BCC Software, a BWE BELL + HOWELL company and a leading developer of high-performance mailing technology solutions, announces that Arandell Corporation, one of North America's largest privately held web offset printing companies, has joined the BCC family thanks to the comprehensive capabilities of Mail Manager Full Service™, BCC's top-tier postal software product. "We are delighted that Arandell Corporation has chosen to work with BCC Software as their postal solutions provider," says BCC Executive Vice President Chris Lien. "We are constantly working to add new features and enhanced functionality to the Mail Manager family and all BCC products and services, to offer the best possible tools to drive the success of current and future clients." Mail Manager Full Service provides integrated support for the Full Service Intelligent Mail barcode and delivers a comprehensive suite of USPS CASS™ and PAVE™ certified presorting and list-management functionality including enhanced merge/purge and deluxe 24/7 automation capabilities, and a proprietary address-matching API that delivers dramatically higher processing speeds than the industry-standard USPS matching engine. Founded in 1922 and based in Menomonee Falls, WI, Arandell Corporation provides high-quality printing, mailing, distribution, list management, data-based marketing strategies, education, logistics and consulting services to America’s premier custom publishers, catalogers and retailers. Arandell is on the cutting edge of ecologically preferred methods for conserving resources and protecting the environment with their production practices. "Arandell Corporation is excited about our partnership with BCC Software. With challenges like rapidly-evolving market conditions and the ever-changing postal world, it is essential we partner with companies that allow us to stay ahead of the industry. We know that BCC's products and services will meet those challenges, while also enabling us to maintain customer loyalty," says Jim Willms, Arandell's Vice President of Production Planning. (bccsoftware.com, All Rights Reserved, Copyright 2009) ]]><![CDATA[U.S. Postal Service Announces 2010 Shipping Prices; Price of First-Class Postage will not Change]]>http://pe.usps.com under the “Jan. 2010 Price Change” link. The new prices and product innovations are pending Postal Regulatory Commission review. The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations. (USPS.com, All Rights Reserved, Copyright 2009) ]]><![CDATA[Really - There will be no postal increase for 2010!]]>recent announcement that there will be no postal increase for 2010, I have been receiving a large volume of calls and e-mails from clients and prospects expressing their extreme delight over the issue. Mr. Potter made the announcement in mid-October that there would be no increase in 2010 for Market-Dominant Products, including Standard Mail, First-Class Mail, periodicals and single-piece Parcel Post. I was somewhat surprised at this decision based on the difficult financial situation facing the USPS, but hopefully, this move will be an encouragement for marketers to get back in the mail or to increase their current circulation. I have seen signs this may be happening as catalogers plan for their 2010 mailings. No postal increase makes that task a lot easier and less stressful. Throughout the past couple of weeks, there has been some speculation as to whether rates could rise outside of a CPI increase or exigent rate increase. Please rest assured that the USPS has confirmed that there will be absolutely NO rate increase for Market-Dominant Products (again, Standard Mail, First-Class Mail, periodicals and single-piece Parcel Post) in 2010. So, lock in those marketing budgets now…no need to wait for additional postal rate updates from the USPS. Keep your postal budget as is and take advantage of this opportunity to increase your mailings to reach more prospects or to re-active prior customers. For additional postal news and contact information, visit www.arandellblog.com. ]]><![CDATA[The Continuing Relevance of Direct Mail]]>www.directmag.com , Copyright 2009, All Rights Reserved)]]><![CDATA[Blog Visits to Benefit the Make-a-Wish Foundation]]>here.]]><![CDATA[Axing Myths About Controlling Paper Costs]]>article in Multichannel Merchant that detailed some ideas about how a cataloger can gain control of their paper spend for 2010 and how these ideas will always result in lower costs. In reviewing these ideas, I found some of them to contain the truth, but not “the whole truth” as they say in court. So I thought I would provide some perspective from a printer who supplies paper for many of our clients. Idea #1: Establish long term pricing now Pricing levels have decreased some 20% YTD. And while the buyers of paper have had the upper hand throughout the year, that will change in 2010. The producers will be able to pass along some increases. Printers have the upper hand when it comes to negotiating pricing caps. When an end user is negotiating their prices with a mill (through a merchant), their only negotiating tool is their annual tonnage. A printer has the ability to take the annual tonnage of all of their paper clients, combine them and use the whole as leverage with their mill partners, thereby increasing the paper buying power of their clients. By being part of the whole, you can significantly limit your exposure to these increases. Ideas #2 & #3: Challenge your printer to reduce waste and use paper calculators Paper waste is a natural part of the printing process. A printer is not only challenged on their waste factors by end users, but also by the industry as a whole. The more they can reduce their waste factors, the better position they are in to reduce paper consumption costs. A “paper calculator” is a very generic tool that some merchants have put together to try to challenge the printer on their waste and create an “in” with an end user. The printer knows their presses. They know the most efficient way produce a job on press. They know what grades, basis weights, finishes and specific brands of paper perform the best on their presses. They work everyday on ways to reduce paper waste factors. Yes, it is important to consider waste. But to use a very generic calculator to come up with tonnage numbers that really have no basis in reality is a good way to create contention. Trust me; the printer is doing their very best on your behalf. Ideas #5 & #6: Reduce your cover and text weights Always a good thing to consider when looking for ways to reduce paper costs. But BE CAREFUL. It might not always be the best idea. The USPS has just announced new “droop test” regulations that have a lot of end users scrambling to HIGHER basis weights in order for their pieces to pass the test. You also might want to consider how your printed piece will look. As you decrease your basis weight, you are sacrificing opacity and creating “show through”. Your printer should have plenty of printed samples of what downgrading in basis weight will look like. Idea #8: Ship rail Remember the idea of combining purchases to leverage paper prices? The same can be done with shipping costs. The more paper you are ordering as a whole will dictate whether or not you are able to ship rail. An end-user who prints three or four times annually only gets to combine those tons in a shipment. But a printer who may have three or four other paper clients printing right around the same time can combine those tons and get them to ship rail. A printer has the ability to forecast, well in advance, and is in a much better position to work with mills to achieve maximum transit cost savings. Some other ideas not mentioned in the article: For those end users who purchase their own paper: pay close attention to your consumption reports. The leftover inventory that is listed on your report is REAL MONEY and should be utilized as quickly as possible. Make sure you work with your printer to find a home for it as quickly as possible. If an opportunity to use it isn’t readily available, work with your printer to get rid of the paper. They might have an opportunity to use it on another printing for another client and might buy it from you. Do you know what the storage and handling charges are at your printer? If not, you should. The storage and handling of paper is a real cost to a printer. If they aren’t supplying the paper, they are going to need to charge for those services. In many cases, if the printer is able to supply the paper, they will waive those charges. Questions? Please feel free to contact me any time at 800-558-8724, ext. 165. ]]><![CDATA[No Postal Increase for 2010]]><![CDATA[Catalog "Busy Season" Solutions]]> here.]]><![CDATA[The Effect of Post-Consumer Waste Paper (PCW Content)]]>here. ]]><![CDATA[Ways to Use Copy to Build Customer Relationships]]>Click here to read more way to use copy to build your catalog relationship. (www.allaboutroimag.com, All Rights Reserved, Copyright 2009)]]><![CDATA[Briefs' 75th birthday a mentionable event ]]>http://www.jsonline.com/business/61383012.html (jsonline.com, Copyright 2009, All Rights Reserved) ]]><![CDATA[Do You Pass the Droop Test?]]>here to see a brief three minute instructional video. Otherwise, read on! Place any catalog that is mailed as a flat on the end of a flat surface. Align the longest edge of the catalog perpendicular to the surface edge. If the catalog is square, align the spine perpendicular to the surface edge. If the catalog is 10 or longer: • Extend the catalog 5 inches from the edge. • If the catalog droops less than 3 the catalog is mailable as a flat. If the catalog is less than 10": • Extend the catalog half its length off the edge of the surface. • The catalog must not droop more than 2 less than the extended length from both ends. Click here to use a calculator to determine the allowable droop for catalogs less than 10. • You failed the droop test, now what? Contact us! We have lots of solutions for drooping catalogs. We can work with you to make sure you optimize postage savings and pass the deflection standards … all without changing the style and branding of your catalog! Here are some additional resources if you would like to learn more about the new deflection regulations: Click here to view the final USPS ruling on Deflection Allowance. Click here to contact me. Click here to contact Susan Pinter, Arandell’s Director of Postal Affairs. If you don’t like these new regulations say something about it! Contact the American Catalog Mailers Associations, or email the DMM Advisory at dmmadvisory@usps.com ]]><![CDATA[Mail's Multichannel Power]]>To read more about the power of the catalog, click here. (www.dmnews.com, Copyright 2009, All Rights Reserved)]]><![CDATA[6 Tips to Deepen Customer Engagement and Increase Sales]]>Click here to read more about deeping your customer engagement. (www.allaboutroimag.com, Copyright 2009, All Rights Reserved)]]><![CDATA[Retailers That Truly Understand Product Personalization Reap Rewards]]><![CDATA[USPS Officially Studying Five-Day Delivery Option]]><![CDATA[Paper weight: How low can you go?]]>Click here to read more about changing your paper wieght. (www.multichannlemerchant.com, Copyright 2009, All Rights Reserved)]]><![CDATA[Postal Mail Volume Decline = Opportunity]]><![CDATA[10 Reasons Why Address Quality Matters]]><![CDATA[Tips From a Direct Mail Master]]>Click here to read more from the direct mail master. (www.dmnews.com, Copyright 2009, All Rights Reserved) ]]><![CDATA[Money-Saving Strategies for Direct Mailers]]>Click here to read more money-saving strategies. (www.dmnews.com, Copyright 2009, All Rights Reserved)]]><![CDATA[ Are you prepared for the biggest postal change in years?]]><![CDATA['Smart Change' at ACCM]]>To read more about the changes at ACCM, click here. (www.allaboutroimag.com, Copyright 2009, All Rights Reserved)]]><![CDATA[ 9 Ways to Use Twitter as a Marketing Tool with your Catalog]]><![CDATA[USPS Summer Sale Final Approval]]>Don Landis, VP of Postal Affairs or Susan Pinter, Director of Postal Affairs. They can also be reached at 800.558.8724. The Domestic Mail Manual (DMM) is available on Postal Explorer (pe.usps.com). To subscribe to the DMM Advisory, send an e-mail to dmmadvisory@usps.com ]]><![CDATA[DM Sales Lead Jos. A. Bank Growth]]><![CDATA[Catalog Success Morphs Into All About ROI]]><![CDATA[16 Ways to Prepare Your Web Site for the Holiday Season ]]><![CDATA[Cost-Cutting, Revenue-Building Checklists ’09]]>To read more about increasing your catalog ROI, click here. (www.allaboutroimag.com, Copyright 2008, All Rights Reserved)]]><![CDATA[B-to-B : Ask 4 Questions Before Targeting B-to-G]]>To read more about B-to-G marketing, click here. (www.catalogsuccess.com, Copyright 2009, All Rights Reserved)]]><![CDATA[ACMA Forum Recap: Conference Provides Pick-Me-Up From ACCM]]>To read more about the ACCM forum recap, click here. (www.catalogsuccess.com, Copyright 2009, All Rights Reserved)]]><![CDATA[It’s Not too Soon to Plan Holiday Marketing Strategies, Expert Says]]><![CDATA[Techniques to Find and Cut Unprofitable Circulation]]>$50), and cherry-pick house segments to suppress. Cutting the fat from your proven prospecting circ is a better option than simply cutting circ across the board, dropping mailings or cutting your merchandise margins. Set a goal of cutting a percentage of your proven circ, and see if you can maintain your historical dollar-per-book revenue from each of your proven lists. (www.catalogsuccess.com, Copyright 2009, All Rights Reserved)]]><![CDATA[PRC Conducts Review of Postal Service's Summer Sale]]>click here. ]]><![CDATA[Cleaning Up Your Catalog Creative]]><![CDATA[Choose Your Words Carefully]]><![CDATA[The USPS Offers Summer Sale Virtual Seminar]]>To read more about the postal summer sale click here.]]><![CDATA[2nd Annual Catalog Forum to be Held in May ]]><![CDATA[More Catalogs Adding E-commerce Channels]]><![CDATA[Multichannel Hospitality: Jack Stack BBQ]]>To learn more about Jack Stack's use of multichannel marketing methods, click here.]]><![CDATA[9 Tips to Better Catalog Copy]]><![CDATA[USPS Unveils Further Details on 'Summer Sale' ]]>Click here to read more about USPS "Summer Sale" (www.the-dma.org, Copyright 2009, All Rights Reserved) ]]><![CDATA[Fashion Forward]]>Click here to read more about the changing fashion industry. ]]><![CDATA[Potentially Reduced Postage Rates]]>Don Landis, VP of Postal Affairs or Susan Pinter, Director of Postal Affairs. Both can be reached at 800-558-8724. ]]><![CDATA[CPC Says Custom Publishing More Powerful Than Ever]]><![CDATA[How to Improve Your Catalog Program]]><![CDATA[Too Many Choices Can Tax the Brain]]>click here. (www.latimes.com, Copyright 2009, All Rights Reserved) ]]><![CDATA[Cross-Media Campaigns: Are They Worth the Effort?]]>click here. (www.directmag.com, Copyright 2009, All Rights Reserved)]]><![CDATA[Postal Hike To Favor Direct Mailers, Disadvantage Newspapers ]]><![CDATA[Catalog Doctor : Avoid the ‘Lazy Syndrome’ Epidemic]]>click here. (www.catalogsuccess.com, Copyright 2009, All Righs Reserved)]]><![CDATA[How to Get Green Goods Flying Off the Shelves]]>click here. (www.greenbiz.com, Copyright 2009, All Rights Reserved)]]><![CDATA[8 Design Tips to Spur Catalog Sales]]>click here. (www.catalogsuccess.com, Copyright 2009, All Rights Reserved)]]><![CDATA[Customer Centricity Vital for Success in '09]]><![CDATA[Searching for New Customers in 2009?]]>click here. (www.emarketer.com, Copyright 2009, All Rights Reserved)]]><![CDATA[Marketing Messages Get a Reality Check]]>click here. (www.wwd.com, Copyright 2009, All Rights Reserved) ]]><![CDATA[Don Landis featured in: Five Or Six Day Mail Delivery?]]>Don Landis, vice president of postal affairs for catalog printer Arandell Corp., says Potter’s request for five-day mail delivery could be just to get Congress to delay the prefunding of retirement and health benefits. “Our customers seem to think [Potter] is not serious” about five-day mail delivery, he notes. “I think he is serious. The advantage to five-day delivery is reduction in cost, “and with the low volume it could probably be pulled off,” Landis says. The disadvantage—especially if it is Tuesday or Wednesday—would be the limited in home dates available for catalogers causing marketing strategy changes. Also, Landis adds, “the possibility is printer and mailers would have limited drop shipment appointments available causing potentially not meeting an in-home date at all.” Greco wrote that most DMA members are engaged in multichannel marketing, “and while our other channels show consistently higher growth rates, mail still plays an important role in the overall integrated marketing communications mix. As a marketing community we still rely on the USPS and any degradation of services could have a negative impact on the economy. We believe that a reduction in delivery days could drive some marketers away from using the mailstream which would further reduce mail volume and cause greater strain on the USPS current fixed costs. The solution? The USPS should pursue a fundamental cost restructuring along with stimulus/incentives that would reward marketers to continue to use mail in their multichannel mix.” Greco added: “Aren’t jobs and positive economic activity what we need these days?” So, what is the answer? I agree with the following assessment from Joe Schick, director of postal affairs for printer Quad/Graphics. “Should they be reducing service at a time when they are also going to be increasing prices, albeit at the rate of inflation?” he says. “In a normal time and place we’d all answer no.” But given the current economic environment, if the USPS can still meet the needs of its customers by reducing mail delivery to five days a week, “why should anyone care?” Schick asks? “It would be disingenuous for me/Quad to insist that they continue six-day delivery when we would not want to be dictated to by our clients as to when we run our presses and binding lines,” he says. “That is determined by us and is driven by the needs/requirements of our clients. As long as at the end of the day, we have met our obligations to our clients, it should not matter to anyone how it was accomplished.” As always, you can count on Arandell to bring you the most up-to-date postal information. For additional information, please contact Don Landis, VP of Postal Affairs or Susan Pinter, Director of Postal Affairs. They can also be reached at 800.558.8724. (www.bigfatmarketingblog.com, Copyright 2009, All Rights Reserved)]]><![CDATA[Catalog Prospecting Rate? Not This Year]]><![CDATA[Using a Thesaurus can Improve Catalog Copy]]><![CDATA[ACMA To Mailers: You’re Welcome]]><![CDATA[New Mailing Services Prices]]>Don Landis or Susan Pinter. They can both be reached at 800-558-8724 as well. New prices for mailing services take effect May 11. The Governors of the Postal Service approved the price adjustments for mailing services — First-Class Mail, Standard Mail, Periodicals, Package Services (including retail Parcel Post) and Extra Services. There will be a 2-cent increase in the price of a First-Class Mail stamp to 44 cents. For First-Class Mail, there will be no changes in the current additional ounce price, which remains at 17 cents. The new prices include growth incentives for saturation mailers. While prices, on average, change by the rate of inflation for each class of mail, many of the new prices are below the 3.8 percent Consumer Price Index price cap. ]]><![CDATA[Standard Mail Rates to Rise by an Average 3.8%]]>click here. (www.directmag.com, Copyright 2009, All Rights Reserved)]]><![CDATA[Customers Rate U.S. Postal Service on Satisfaction]]>here. (usps.com, Copyright 2009, All Rights Reserved) ]]><![CDATA[Letter to the Industry: “Don’t Print” isn’t “Going Green” ]]><![CDATA[PRC Chairman Blair Addresses Five-Day Delivery Prospect]]>here. (www.multichannelmerchant.com, Copyright 2009, All Rights Reserved) ]]><![CDATA[Postmaster General Potter Suggests Dropping Six Days a Week Delivery Requirement as means to offerset $2.8 Billion in Losses]]>click here. (www.the-dma.org, Copyright 2009, All Rights Reserved)]]><![CDATA[Arandell Corporation Achieves SFI and PEFC Certifications]]>Sustainable Forestry Initiative (SFI) and Programme for the Endorsement of Forest Certification (PEFC) chain-of-custody certifications. Passing an intense third party audit of its purchasing behavior and environmental practices made these achievements possible. Arandell was recognized for its commitment to sustainability in February 2006 with the Forest Stewardship Council chain-of-custody certification. Adding SFI- and PEFC-certified papers to its product offering gives clients the opportunity to be more selective in choosing paper that aligns with their environmental objectives. Blake Hutchison, Director of Purchasing at Arandell, expressed his pride in this accomplishment. "We are very excited to be tri-certified. By adding these two certification standards, we have presented our customers with more options for environmental responsibility as well as helped to make sure the world's forest lands are maintained in the most responsible way. These certifications are just two more examples of the many ways in which Arandell seeks to be a good steward of our environment." FSC, SFI and PEFC are all non-profit, non-governmental organizations recognized globally for promoting responsible forest management. The list of qualifications for each of these certifications is extensive. Some of the requirements include: the ability to track paper from the moment it arrives at the plant to the moment it goes out the door as a finished product; a committed upper management group who conducts audits of the program at least annually; and a constantly-informed associate pool of all disciplines, including Receiving, Customer Service, Press, Bindery and Shipping. All production associates need to know what needs to be done in order to maintain certification on each and every project. “Our achievement of tri-certification is a salute to all our associates’ commitment to improving the environmental impact of our business,” proclaimed Don Treis, CEO of Arandell Corporation. “I am proud to be part of an organization who has consistently been an industry leader in environmental sustainability.” Arandell Corporation has had the honor of serving its customers since 1922. The company is known for producing and distributing high-quality catalogs and custom publications for the world’s leading marketers from its state-of-the-art facility in Menomonee Falls, WI. The company’s environmental commitment is also reflected in its September 2007 acceptance into the Wisconsin Department of Natural Resources’ Green Tier program. Green Tier provides regulatory and publicity incentives to organizations that voluntarily achieve superior environmental performance. ]]><![CDATA[U.S. Postal Service Uses Leading Technologies to Reduce, Reuse, Recycle]]>click here. (www.usps.com, Copyright 2009, All Rights Reserved)]]><![CDATA[Five Green Ways to Grow your Marketing in 2009]]><![CDATA[Branding : The Multichannel Shopper]]>click here. (www.catalogsuccess.com, Copyright 2009, All Rights Reserved)]]><![CDATA[ACCM helps in a "A Brave New World" ]]>click here.) The journey of today’s customer from shopping to sale is more complicated and circuitous than ever. A customer can peruse a catalog, research products on the web, view the product at a retail store and then make the purchase online. The constant shift between the catalog-web-retail-online worlds is not controlled by the marketer, but rather by the consumer. How can you connect with your ever-changing and evolving buyers? You must gain a 360 view of the customer: learn their preferences, anticipate their behaviors and develop a contact strategy that fits their needs…all while letting the customer lead the conversation with your brand. ACCM 2009 is tackling this brave new world with educational content for the 360 marketer. ACCM will equip you with strategies and tools to help you rebuild around the changing customer. From creative design techniques that will yield immediate results, to the tools that will help you drive online traffic, conversions and sales, ACCM will share proven methods that will bring stability to your unstable environment and growth for the times ahead. To read more or to register for ACCM, click here. (www.accmshow.com, Copyright 2009, All Rights Reserved)]]><![CDATA[Retailers Must be Creative, More Involved]]>click here.]]><![CDATA[The Best Print Circ Strategy for 2009]]>click here. (www.catalogsuccess.com, Copyright 2009, All Rights Reserved)]]><![CDATA[Dos and Don’ts in Today's Canadian List Market]]>click here. (www.directmag.com, Copyright 2009, All Rights Reserved)]]><![CDATA[Finally a Break on Paper Prices]]><![CDATA[Early Admission to 2009 National Postal Forum Opens]]>click here. (www.graphicsrtsonline.com, Copyright 2008, All Rights Reserved) ]]><![CDATA[Onlineshoes.com Steps Into Print Catalog Channel]]><![CDATA[Proposed Slim-Jim Catalog Revisions Are In]]>click here. As always, you can count on Arandell to bring you the most up-to-date postal information. If you have any questions regarding this article or any other postal issues, please contact Don Landis or Susan Pinter. They can also be reached at 800.558.8724.]]><![CDATA[Average Is Not Good Enough]]><![CDATA[How to Survive 2009]]><![CDATA[Six Tips to Increase Your Productivity in 2009]]><![CDATA[More Shoppers Bought Online Monday but Spent Less]]><![CDATA[The Economic Challenge: Direct Mail Success in a Tough Economy]]><![CDATA[Retail Shares Get 3.1 Percent Boost]]><![CDATA[Go Green Or Else!]]><![CDATA[4 Last-Minute Tactics to Increase Your Catalog’s Holiday Revenue]]>click here.]]><![CDATA[Move Update Goes into Effect]]>click here. (www.dmnews.com, Copyright 2008, All Rights Reserved) ]]><![CDATA[Retail Shares Soar on Government Moves]]><![CDATA[Old Catalogs' Lessons Still Apply]]><![CDATA[A Case for Call-Center Outsourcing to Cut Costs]]>click here. (www.catalogsuccess.com, Copyright 2008, All Rights Reserved)]]><![CDATA[Postal Changes to Pay Attention To]]><![CDATA[USPS Helps the Environment and Aims to Cut Costs with Green Routes]]><![CDATA[New Slim-jim Standards Nearly in Sight]]>Slim-jims get squeezed. Partenheimer says the first round of Federal Register notices will announce the changes the USPS hopes to implement. “Customers will have about 45 days to comment on our proposal and then we will retool our standards as much as operationally feasible to accommodate the concerns they express, he says. “If that can be accomplished in time for a May implementation,” he adds “then that is what will happen.” (www.multichannelmerchant.com, Copyright 2008, All Rights Reserved)]]><![CDATA[Co-Mailing: The Biggest Controllable Variable in Your Catalog's Printing and Postage Costs, Part 2]]><![CDATA[Study Finds Growing Green Market]]><![CDATA[Toy Regulations Affect Direct Retailers]]><![CDATA[Co-Mailing: The Biggest Controllable Variable in Your Catalog's Printing and Postage Costs]]><![CDATA[Using Post-Consumer Waste to Make High-Quality Paper Often Bad for the Environment ]]><![CDATA[Arandell's Don Landis in the article 'Confusion Reigns Over Intelligent Mail Barcodes']]>Don Landis, VP of Postal Affairs or Susan Pinter, Director of Postal Affairs. They can also be reached at 800.558.8724. (www.multichannelmerchant.com, Copyright 2008, All Rights Reserved) ]]><![CDATA[Customer-Centric Approach Focuses on the Data]]><![CDATA[InfoUSA Offers New Neighborhood-Based Local Selection Tool]]><![CDATA[Mailers Moving Toward Environment Best Practices: WEC Roundtable]]><![CDATA[Arandell Corporation Expands Sales Management Team]]><![CDATA[Macy's Tells Consumers, 'Believe']]><![CDATA[The 50 Best Tips of 2008]]>here. (catalogsuccess.com, Copyright 2008, All Rights Reserved) ]]><![CDATA[Arandell's Jim Treis in the News]]><![CDATA[In Defense of Unsolicited Mail]]><![CDATA[How Best to Utilize Compiled Lists]]><![CDATA[Intelligent Mail Services Readied for May Launch]]>Don Landis or Susan Pinter. They can also be reached at 800.558.8724.]]><![CDATA[Arandell Corporation Expands Co-mail Capacity]]><![CDATA[Arandell Corporation Receives Five Graphic Excellence Awards]]><![CDATA[Maintain Multichannel Contact with Your Customers]]> click here. (media.haymarketmedia.com, Copyright 2008, All Rights Reserved) ]]><![CDATA[WOA and Flint Group Announces 2008 H. Howard Flint II Pressroom Manager of the Year Award ]]><![CDATA[Arandell Corporation Welcomes Blake Hutchison as Director of Purchasing]]><![CDATA[Arandell Corporation to Participate in Green Tier Program]]>