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At Arandell, we do more.

Posted on February 09, 2012

Over a year ago, we started working with a consulting group to develop a new brand identity. After countless concepts, design experiments, and revisions, we selected a new image, a new message…Arandell reborn. It was the one design that we felt truly represented the energy and impact of Going beyond. It symbolizes the consistent message of delivering solutions, to a variety of clients, on multi platforms that go much further than the printed page.

We spent the last 35 years perfecting the printing of beautiful catalogs and delivering them into the awaiting hands of hungry shoppers looking for the next catchy trend, the next generation gadget to allow one to have the world at their fingertips. Delivering expert solutions.

As we enter the world of evolving technology, it requires for one to adapt, survive and navigate, assisting clients through this newly branded world is what Arandell is all about. Going beyond…. Beyond Expectations.

Brands who remain stagnant, those who are unwilling or unable to budge from their current focus even as the rest of the world evolves, are the ones who gradually die out and lose customers, because they are unable to adapt. It’s become quite important for you to stand out among the rest and show people what you’re all about. Going beyond… Creating meaningful partnerships.

As time goes on, one will continually grow, evolve and blossom as a better focus is found on what you really want to stand for. Arandell has just done that.

Our brand…this is our way to distinguish ourselves from others. Going beyond for today, for tomorrow, for our clients – looking to the future. Arandell is here to stay.
Arandell is already viewed as a leader in print quality. That quality can be seen on the printed page but what pushes Arandell above is everything that happens beyond that printed page.

Going Beyond The Printed Page

Arandell offers everything you need to execute a robust direct marketing campaign. We have strategies in place to help you succeed in the following areas:

  • Strategic Planning
  • List Management
  • Mailing Strategies
  • Paper Management
  • Print Production
  • Metrics and Analytics
  • Green Initiatives
  • iPad App Development

Let’s talk so we can learn and understand your needs (deep dive if you will), your business, and challenges – then we can develop a solution that specifically addresses these and follows through with measurement and review.

At Arandell we do more.

Soft Touch UV Coating

Posted on January 27, 2012

A little softness can be the perfect look for your catalog design!!!!!

Now available at Arandell is soft Touch UV. It can be applied in either a spot or flood application.

In a spot application, it could be used to emphasis a texture on your cover. 

The soft touch is a unique UV finish that delivers the feel and appearance of velvet on your project.

Catalog Printing Trends – High-quality

Posted on December 12, 2011

It used to be that most mail order catalogs were printed on cheap, drab newsprint. Not anymore — the most successful mail order companies are opting for high-quality 100-pound gloss text pages and even experimenting with 70-pound matte stock for a softer, more personal glow. Also, in an effort to identify with environmentally conscious customers, many companies are also printing their mail-order catalogs on recycled paper.

The mail-order catalogs remain as strong as ever, and it’s easy to see why the world’s biggest companies are employing mail-order marketing strategies to complement online campaigns. They’ve learned that the easiest way to make sales online is for the customer to know exactly what they want — and where to find it — before they even log on.

Arandell is already viewed as a leader in print quality. That quality can be seen on the printed page but what pushes Arandell above is everything that happens beyond that printed page. At Arandell, we do more. Contact us today to learn more. Click Here

NewPage files for Chapter 11 Bankruptcy Protection

Posted on September 07, 2011

In order to restructure their debt and better position themselves going forward, NewPage announced this morning that they have filed Chapter 11.

What does this mean for the users of their paper products? According to their press release this morning, it appears as though it is going to be business as usual. No changes.

A key quote from the release:

“The company expects to continue operating is US business as usual throughout this process with an undiminished focus on providing customers with high-quality paper and employees with a stable and safe working environment. To help ensure it has adequate liquidity to achieve these objectives and continue to operate and complete successfully throughout the restructuring, NewPage has obtained a commitment led by J.P. Morgan for up to $600 million in Debtor in Possession (DIP) financing.”

What does this mean for NewPage going forward? It is hard to tell. I would envision a smaller company (in terms of employees, facilities and production capacity) that would be free of a good portion of the debt that has burdened them over the past few years. There are a few private equity firms that might be interested in ownership of the company and perhaps a mill or two.

We will continue to monitor the situation and ensure that there will not be any disruptions. Should you have any questions, please do not hesitate to contact me. If you would like more information, NewPage has the information at the following link: NewPage Press Release

 

Thank you,

Blake Hutchison

Vice President, Procurement

866-810-7728

BJHutchison@arandell.com

Paper Price Increases Announced

Posted on May 31, 2011

Over the past few days, the majority of paper mills in North America have announced a paper price increase of $1.50/cwt, or between 2.5 and 4% overall. These paper price increases will take effect with all new orders and any existing orders with ship dates of July 1st and after. They affect coated freesheet and groundwood grades, as well as some super calendared grades. All basis weights and finishes are affected.

The following mills have announced an increase:

- NewPage

- Verso

- West Linn

- Appleton Coated

- UPM

- Kruger

- AbitibiBowater

There are a few mills (most notably Sappi) that have yet to announce an increase. As long as a major mill like Sappi has not announced, there is hope that these announced increases will not hold. I do not see this happening, however, as mill after mill is citing increased input costs (especially pulp and those inputs that contain anything relating to resin or petroleum-based products) as a main driver for these announcements. I believe that the reason these few mills have not announced yet is that they are looking to further fill their backlog of orders and that they will announce an increase when they are full.

We at Arandell will be doing everything we can to mitigate these as much as possible. Should the situation change, we will be the first to let you all know.

If you have any questions, or if I can be of any help, please just let me know.

Thank you,

Blake Hutchison

Vice President, Procurement

866-810-7728

BJHutchison@arandell.com

Paper Price Increases Announced

Posted on March 02, 2011

Blake Hutchison, Vice President of Procurement

Over the past few days, the majority of paper mills in North America (as well as some in Europe) have announced paper price increases. On average, the increases amount to somewhere between 4% and 5% and are effective on or around April 1, 2011. These increases affect coated freesheet and groundwood grades, as well as some super calendared grades. All basis weights and finishes are affected.

Paper mills are citing increased input costs, especially those inputs that contain anything relating to resin or petroleum-based products.

Based upon the fact that all major and most (if not all of the minor) mills are announcing price increases at this time, I fully expect them to be implemented at their full amount. Should the situation change, we will be the first to let you all know.

If you have any questions, or if I can be of any help, please just let me know.

You can also reach Blake Hutchison, Vice President of Procurement, at 800-558-8724.

Update: NewPage Delays Paper Price Increase Announcement

Posted on December 20, 2010

Blake Hutchison, Vice President of ProcurementNewPage has delayed this price increase announcement on web grades until the second quarter of 2011 (starting April 2011). 

At this time, we have not received any other price increase announcements, but I would imagine that we may see some as the second quarter approaches.  Stay tuned…

Contact Blake Hutchison:

BJHutchison@arandell.com

800-558-8724

Unexpected NewPage Paper Price Increase

Posted on December 01, 2010

Blake Hutchison, Vice President of ProcurementWe didn’t see this one coming!

NewPage has announced a paper price increase on all of their coated and supercalendered grades, effective with confirmed delivery dates of 1/10/11 or later. 

The increase is in the 2% – 4.5% range. 

So far, no other paper mills have followed suit.  Stay tuned…

If you have questions, please feel free to contact me at 800-558-8724, ext. 165 or BJHutchison@Arandell.com.

More Domestic Paper Price Increases Announced

Posted on August 24, 2010

Blake Hutchison, Vice President of ProcurementThe North American paper manufactures are at it again.  Recently, a new wave of price increases have been announced. Here is what we are seeing from the likes of Verso Paper, NewPage, Sappi, AbitibiBowater, West Linn, etc:

Coated freesheet (CFS):  4 – 5% increase
Coated groundwood (CGW):  5.5 – 7% increase

Some grades, such as supercalendared (SC) will see increases as high as seven to 10%. Most of these announcements take effect with shipments on or after September 15, 2010. All brand extensions, basis weights and finishes are included in these announcements.

These latest increases come at a time where operating rates on CGW products are still very high and lead times are still six weeks for some products. Operating rates for CFS products at some mills are still high, although we are beginning to see a slowing of demand as the busy season for paper making begins to come to an end.

You may have also heard that some mills recently announced dramatically low second quarter earnings. Coincidence? I think not. The North American mills are still hurting from the loss of the Black Liquor tax credit and they are looking to make up that loss with high prices.

If you have questions about how your paper pricing will be affected by these increases, please feel free to contact me at 800-558-8724.

Things are getting tight!

Posted on May 27, 2010

Blake Hutchison, Vice President, ProcurementWow, what a difference a few price increase announcements make on demand!  I think the mills got the desired effect they were looking for.

Lead times are increasing and increasing rapidly.  Coated groundwood grades seem to be accelerating the quickest, with lead times already out 5 – 7 weeks.  Coated freesheet, while not as bad, is still out 3 – 5 weeks.

The greatest factor in how quickly you can get paper is the basis weight.  If you print on a heavier weight (70#, 80#, 100#) your lead times won’t be as long.  38# through 60# basis weights, both coated groundwood and coated freesheet, are in high demand and their lead times are accelerating faster than the heavier weights.  32# – 38# is a little better, but not by much.

My advice would be to get your paper situation figured out quickly and at least get an LDC date to work off of so that you can properly estimate how much time you are going to need. 

If you have any questions, please don’t hesitate to email me  or call me at 800-558-8724

Thank you.

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