Arandell

Home > CataBlog > Archive by category 'From the Corner Office'

The Catablog

Archive for the ‘From the Corner Office’ Category

Catalog “Busy Season” Solutions

Posted on October 05, 2009

Don Treis, CEO

As Americans prepare to carve pumpkins, Trick or Treat, join friends and family in a time of giving thanks and purchase presents for loved ones, the catalog and direct mail world awakens. We in the direct mail business understand the rush of excitement of preparing files for catalog layouts, fine tuning mail files, controlling order fulfillment and optimizing marketing strategies.  A direct mailer’s world is turned topsy-turvy this time of year to ensure we utilize every ounce of what the holiday season has to offer.

Arandell Corporation understands that catalogers and direct mailers are in the midst of an exciting, stress-filled and demanding season.  Earlier in the year, we were preparing for YOUR busy season. During the summer months we performed LEAN initiatives to ensure our equipment was prepared to produce top-quality materials. Early this autumn we met with our sales representatives and sales support to educate them on the latest industry technologies and trends. We are prepared to assist you in all of your catalog and direct mail needs, not limited to just printing and distributing mail.

Perhaps your catalog is not receiving the expected ROI. We can help you inspire solutions such as updating your mail lists or changing formats to better suit your target market. Perhaps you are receiving large returns on an item. Our prepress experts can evaluate the printed color quality to determine precise color matching.  Are you having difficulties understanding the effect your catalog and direct mail piece has on sales? Our data guru can work with your company to optimize your matchback program.

I would like to stress that we at Arandell Corporation can consult in best practice catalog solutions. We have been in the catalog business for decades, proudly working with leading companies to increase their profitability. Our job is to help your “busy season” complete successfully.  Give us a call (800-558-8724) while there is still time to enjoy the season!

To Blog or Not to Blog

Posted on June 23, 2009

I have toyed with this question for quite some time, and this year, with all the hype surrounding social media and social networking, we decided to give it a shot. Who doesn’t enjoy reading relevant commentary from the experts on their topic(s) of choice? My wife and daughters are Facebook and Twitter fans. My brothers like to stay up-to-date on the newest technology trends, so they frequent www.techtickerblog.com. Personally, I check in on various print industry, finance and news blogs.

The aforementioned blogs keep me up-to-date and we should be doing the same for you. Our primary goal for the blog is to further connect with you and to be the first to educate you about industry happenings. With so much going on in the world of mailing, paper, distribution and Lean Manufacturing, we recognize the need to inform our clients of changes as we learn of them. You will be hearing from me occasionally, but more importantly, you are going to hear from some of the industry’s experts on the topics of paper, prepress, data, mailing and more! Not only will you hear Arandell’s perspective, but we will also incorporate information from the ACMA, DMA, PostCom, IDEAlliance, MTAC and other printing industry associations. We look forward to your feedback and hope that you will take this opportunity to tell us what topics we’re not covering and should be. Our blog is only as relevant as its coverage of the topics our clients want to read about, so speak up! This blog’s for you!

Search

Connect with Arandell:

LinkedIn RSS

© Copyright 2012 Arandell. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used without the express written permission of Arandell Corporation.