Arandell

The Catablog

Archive for the ‘From the Corner Office’ Category

Arandell has done it again…

Posted on April 04, 2012

Arandell Corporation received top honors in the “BEST OF CATEGORY” for the following:

Furniture Concepts – February Free Umbrella
Category: Retail Advertising Inserts (heatset)

Zingerman’s – Valentine’s Day 2012
Category: Web Press Printing, Uncoated Paper (4 or more colors) Heatset

Arandell was also recognized for the following:

Award of Excellence:

Patagonia – Spring/Summer 2012
Category: Web Press Printing, Coated Paper (4 or more colors)

Brooks Brothers – Spring Collection 2012
Category: Product Catalogs (4 or more colors)

Certificate of Merit:

Brigham Young University – BYU Magazine | Winter 2012
Category: Service Catalogs (4 or more colors)

Winning a 2012 Great Lakes Graphics Excellence Award is a print company’s single best opportunity to showcase their best work and prove that they are among the best printers throughout Illinois, Indiana and Wisconsin.

Graphic Excellence Awards have been presented annually for the last 12 years. Participate in the 2012 GEA’s by entering your finest print work. With over 90 categories, the awards holds something for every type of printer and product. Members and non-members may enter the competition. In March 2012, print experts from the printing industry spend 2 days judging entries. It’s a great opportunity to promote the quality of your work – to the rest of the print community, to your customers and prospects, along with recognition of your employee’s accomplishments.

At Arandell, we do more.

Posted on February 09, 2012

Over a year ago, we started working with a consulting group to develop a new brand identity. After countless concepts, design experiments, and revisions, we selected a new image, a new message…Arandell reborn. It was the one design that we felt truly represented the energy and impact of Going beyond. It symbolizes the consistent message of delivering solutions, to a variety of clients, on multi platforms that go much further than the printed page.

We spent the last 35 years perfecting the printing of beautiful catalogs and delivering them into the awaiting hands of hungry shoppers looking for the next catchy trend, the next generation gadget to allow one to have the world at their fingertips. Delivering expert solutions.

As we enter the world of evolving technology, it requires for one to adapt, survive and navigate, assisting clients through this newly branded world is what Arandell is all about. Going beyond…. Beyond Expectations.

Brands who remain stagnant, those who are unwilling or unable to budge from their current focus even as the rest of the world evolves, are the ones who gradually die out and lose customers, because they are unable to adapt. It’s become quite important for you to stand out among the rest and show people what you’re all about. Going beyond… Creating meaningful partnerships.

As time goes on, one will continually grow, evolve and blossom as a better focus is found on what you really want to stand for. Arandell has just done that.

Our brand…this is our way to distinguish ourselves from others. Going beyond for today, for tomorrow, for our clients – looking to the future. Arandell is here to stay.
Arandell is already viewed as a leader in print quality. That quality can be seen on the printed page but what pushes Arandell above is everything that happens beyond that printed page.

Going Beyond The Printed Page

Arandell offers everything you need to execute a robust direct marketing campaign. We have strategies in place to help you succeed in the following areas:

  • Strategic Planning
  • List Management
  • Mailing Strategies
  • Paper Management
  • Print Production
  • Metrics and Analytics
  • Green Initiatives
  • iPad App Development

Let’s talk so we can learn and understand your needs (deep dive if you will), your business, and challenges – then we can develop a solution that specifically addresses these and follows through with measurement and review.

At Arandell we do more.

Catalog “Busy Season” Solutions

Posted on October 05, 2009

Don Treis, CEO

As Americans prepare to carve pumpkins, Trick or Treat, join friends and family in a time of giving thanks and purchase presents for loved ones, the catalog and direct mail world awakens. We in the direct mail business understand the rush of excitement of preparing files for catalog layouts, fine tuning mail files, controlling order fulfillment and optimizing marketing strategies.  A direct mailer’s world is turned topsy-turvy this time of year to ensure we utilize every ounce of what the holiday season has to offer.

Arandell Corporation understands that catalogers and direct mailers are in the midst of an exciting, stress-filled and demanding season.  Earlier in the year, we were preparing for YOUR busy season. During the summer months we performed LEAN initiatives to ensure our equipment was prepared to produce top-quality materials. Early this autumn we met with our sales representatives and sales support to educate them on the latest industry technologies and trends. We are prepared to assist you in all of your catalog and direct mail needs, not limited to just printing and distributing mail.

Perhaps your catalog is not receiving the expected ROI. We can help you inspire solutions such as updating your mail lists or changing formats to better suit your target market. Perhaps you are receiving large returns on an item. Our prepress experts can evaluate the printed color quality to determine precise color matching.  Are you having difficulties understanding the effect your catalog and direct mail piece has on sales? Our data guru can work with your company to optimize your matchback program.

I would like to stress that we at Arandell Corporation can consult in best practice catalog solutions. We have been in the catalog business for decades, proudly working with leading companies to increase their profitability. Our job is to help your “busy season” complete successfully.  Give us a call (800-558-8724) while there is still time to enjoy the season!

To Blog or Not to Blog

Posted on June 23, 2009

I have toyed with this question for quite some time, and this year, with all the hype surrounding social media and social networking, we decided to give it a shot. Who doesn’t enjoy reading relevant commentary from the experts on their topic(s) of choice? My wife and daughters are Facebook and Twitter fans. My brothers like to stay up-to-date on the newest technology trends, so they frequent www.techtickerblog.com. Personally, I check in on various print industry, finance and news blogs.

The aforementioned blogs keep me up-to-date and we should be doing the same for you. Our primary goal for the blog is to further connect with you and to be the first to educate you about industry happenings. With so much going on in the world of mailing, paper, distribution and Lean Manufacturing, we recognize the need to inform our clients of changes as we learn of them. You will be hearing from me occasionally, but more importantly, you are going to hear from some of the industry’s experts on the topics of paper, prepress, data, mailing and more! Not only will you hear Arandell’s perspective, but we will also incorporate information from the ACMA, DMA, PostCom, IDEAlliance, MTAC and other printing industry associations. We look forward to your feedback and hope that you will take this opportunity to tell us what topics we’re not covering and should be. Our blog is only as relevant as its coverage of the topics our clients want to read about, so speak up! This blog’s for you!

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