To Blog or Not to Blog

I have toyed with this question for quite some time, and this year, with all the hype surrounding social media and social networking, we decided to give it a shot. Who doesn’t enjoy reading relevant commentary from the experts on their topic(s) of choice? My wife and daughters are Facebook and Twitter fans. My brothers like to stay up-to-date on the newest technology trends, so they frequent www.techtickerblog.com. Personally, I check in on various print industry, finance and news blogs.

The aforementioned blogs keep me up-to-date and we should be doing the same for you. Our primary goal for the blog is to further connect with you and to be the first to educate you about industry happenings. With so much going on in the world of mailing, paper, distribution and Lean Manufacturing, we recognize the need to inform our clients of changes as we learn of them. You will be hearing from me occasionally, but more importantly, you are going to hear from some of the industry’s experts on the topics of paper, prepress, data, mailing and more! Not only will you hear Arandell’s perspective, but we will also incorporate information from the ACMA, DMA, PostCom, IDEAlliance, MTAC and other printing industry associations. We look forward to your feedback and hope that you will take this opportunity to tell us what topics we’re not covering and should be. Our blog is only as relevant as its coverage of the topics our clients want to read about, so speak up! This blog’s for you!

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