Arandell’s New Website Design Was the Winning Entry for the 2011 WebAward

Menomonee Falls, WI, September 20, 2011 — In the ultra-competitive world of catalog printing, where several companies are competing for the attention and dollars of a demanding and evolving customer base, it is becoming a significant challenge to stand out from the crowd and captivate consumers. To distinguish themself from the competitors, one thing Arandell needed to do was to cut loose their dated Flash website and develop an emotive website, creating an exciting online experience that  is both engaging and contemporary.

 Over the last year, a new brand direction has been defined and Arandell realigned itself around the customer experience, embracing technology to diversify their services as well as focusing them as an idea and innovation company for their customers. Arandell feels a brand experience must be distinctive and unique, transcending the product and creating an emotional bond with the customer. Being truly different and memorable and standing for something relevant is the only way to compete in the marketplace.

 Arandell challenged 7Summits to enhance Arandell’s awareness within search engines and generate more new sales leads. 7Summits stepped into help innovate their brand experience and “go beyond”. The re-design and re-launch of the Arandell brand has a new voice, value proposition, and gives consumers a modern website experience that drives real business value. As a result the new design generated 200+% more traffic, resulting in more customer interaction.

 7Summits exceptional development and practices were commended with the 2011 WebAward which is the premier award recognition program for Web developers and marketers worldwide. The Web Marketing Association’s annual WebAward Competition sets the standard of excellence for Website development.

For additional information contact:

Bill Sunagel
Marketing Manager
Arandell
866.810.7728 x 349
wasunagel@arandell.com