Arandell Forms Alliance with Catalog Marketing Economics

Assisting Customers with Catalog Circulation Planning

Arandell, North America’s premier offset printing company, announces they have advanced a partnership with Jim Coogan, President of Catalog Marketing Economics, to complement Arandell’s Marketing Services. Mr. Coogan’s primary focus will be consulting customers on the core competencies of circulation planning for catalogs, project management of catalog circulation, analysis, planning and control of catalog campaigns.

“Jim brings over 30 years of circulation experience to his consulting role at Arandell,” asserts Jim Treis, Arandell Executive Vice President of Sales and Marketing. “Leveraging his strengths and providing effective solutions to our customers will give our sales team an even greater advantage in the marketplace and allow us to explore new business development opportunities.”

Currently, President of Catalog Marketing Economics, Coogan represents the Arandell team with intentions of helping Arandell customers identify the actions that will immediately and measurably improve the their catalog’s circulation results. “Arandell has always been known as a leader in the print industry and I am proud to be joining such a reputable organization,” states Coogan. “I look forward to the opportunity and plan on contributing to the suite of marketing services offered by Arandell.”

About Arandell

Founded in 1922 and based in Menomonee Falls, WI, Arandell provides high-quality premedia, printing, mailing, distribution, list management, database marketing, mobile solutions, logistics and consulting services to its partners in the retail and direct mail catalog markets. Arandell’s client-focused associates work hard to deliver expert solutions that go far beyond expectations. Visit Arandell’s CataBlog for the latest multichannel marketing news. 

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For additional information contact:

Gary Sierzchulski
Vice President of Arandell Marketing Solutions
Phone: 800.558.8724
Email: GASierzchulski@Arandell.com