Internet Retailer 2011 Conference & Exhibition

• Event Details

• Date: 06/14/2011
• Location: San Diego, CA

E-Commerce Shifts Into Overdrive, The Race is On!

It’s become abundantly clear: Consumers are shifting buying to the web. During the recession, web sales grew while store sales shrank and now with the recovery, web sales growth far outstrips store sales growth. The change is coming fast. It will be permanent. And consumers are accessing the web in many more ways than they ever have before, through desktop and laptop connections, netbooks, mobile phones, iPads and Web TV. The challenge: Engage today’s consumers who are always online and only a click or two away from your competitors.

The 2011 Internet Retailer Conference & Exhibition will lay out strategies for marketing and selling to the web-centric, anytime, anywhere consumer. It will look at mobile commerce, e-commerce, and how the two work together; the ways that TV and the Internet will merge and the opportunities and challenges that merger provides; how online marketing is changing; how to ensure your customers will come back to you when they are ready to buy again; how the immediacy of ordering merchandise on the spur of the moment affects inventory and fulfillment; how customer service must change to keep up with the new consumer. It will also deal with new payment and security issues, new technology investment, staffing and management challenges, the specific challenges that small retailers face, the new kinds of merchandising that a new market will require, and more.

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