News & Events
USPS to Flaunt Mail’s Smartphone Potential with Summer Sale
April 14, 2011
The world’s largest postal operator is set to offer a special 3 percent discount in July and August for any letters or flats if they include two-dimensional mobile barcodes (including QR codes) that can be read by consumer smartphones. The USPS hopes its summer sale will help to highlight the potential for mobile technology to be used in conjunction with the physical mail to offer better response rates for direct marketing campaigns.
Mailers must display the mobile barcodes either outside or within all mailpieces in a mailing, using the barcodes to “market, promote or educate” mail recipients.
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