The Catablog
Blog Visits to Benefit the Make-a-Wish Foundation
It sure is hard to believe it’s already October 19 and we’re starting to think about the holidays! Each year, as a way of embracing the holiday spirit and to show our gratitude, Arandell Corporation donates to the Make-a-Wish Foundation at year’s end. In the past, we have arbitrarily chosen the amount to be donated and Read More…
Axing Myths About Controlling Paper Costs
I recently read an article in Multichannel Merchant that detailed some ideas about how a cataloger can gain control of their paper spend for 2010 and how these ideas will always result in lower costs. In reviewing these ideas, I found some of them to contain the truth, but not “the whole truth” as they say Read More…
No Postal Increase for 2010
The following was released from the Postmaster General this afternoon. Some great news for your Thursday afternoon! For questions regarding this release or other postal issues, please contact Don Landis , Arandell VP of Postal Affairs or Susan Pinter, Director of Postal Affairs at 800-558-8724. To Postal Service Customers: Many of you have expressed concerns Read More…
The Effect of Post-Consumer Waste Paper (PCW Content)
As a catalog printer, from time-to-time, Arandell will receive concerns from environmentalists about the products we produce and the materials used to produce them. (You can imagine, as the one charged with purchasing all o f our paper, I take an interest in these concerns because most of them revolve around paper!) In a previous Read More…
Catalog “Busy Season” Solutions
As Americans prepare to carve pumpkins, Trick or Treat, join friends and family in a time of giving thanks and purchase presents for loved ones, the catalog and direct mail world awakens. We in the direct mail business understand the rush of excitement of preparing files for catalog layouts, fine tuning mail files, controlling order Read More…
Full Service IMB options, is it right for you?
Arandell Corporation has printed and mailed many retail and mail-order catalogs. Both have their own unique requirements based on their marketing objectives. For instance, retail catalogs have particular in-home dates to meet and are planned in meticulous detail with in-store promotions. Our standard mail-order catalogs often have personalized order forms and inserts that need matchback Read More…
Stay Tuned: USPS Nearing Final Decision on Winter Postage Sale
As 2009 approaches the end, it appears the USPS is seriously considering the earlier-proposed Winter Postage Sale. The USPS’s final decision should be announced in the upcoming weeks. Like the USPS Summer Sale, the proposed Winter Postage Sale will provide yet another incentive for catalogers and direct mailers to increase their mail volume. In my Read More…
Do You Pass the Droop Test?
First of all, I should clarify WHAT the droop test is. I can only imagine what you all thought of when you read the title of this post…. The droop test measures the flexibility of catalogs. If mail pieces are too flexible they will topple over as they travel through the USPS sorters and scanners. Read More…
Price Increase for Coated Freesheet Grades
I just received the following letter from Verso executive Michael Weinhold. Click here to read the letter. I find this letter to be extremely interesting. I was expecting mills that were garnering large sums of money from the black liquor tax credit to announce increases by the end of the year (as per my earlier post), Read More…
Understand Your Customers by Increasing Address Quality
One of the most critical factors that is often overlooked in regards to Address Quality is the ability to better understand and view your customers. Here’s is what I mean. Suppose you have customers John Smith at 125 Ferret Street and J Smith at 125 Ferret Avenue Apt 2. The John Smith at Ferret Street has purchased 9 products from you Read More…
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