The Catablog
Email Hygiene
Do you have an email database of your customers, but you have a lot of undeliverable/hard bounce records, or haven’t mailed in a while and are worried about delivery? Arandell’s Email Hygiene Services will allow you to clean-up and update your email database by using a program that is customized to meet your specific needs. Read More…
FSS Is Increasing USPS’s Costs, Expert Says
So far, the Flats Sequencing System seems to be increasing rather than decreasing the Postal Service’s sorting and delivery costs, according to a postal expert. “The FSS has at times been seen as the technological fix that would reduce flats costs” and make the Periodicals class less of a money loser for the U.S. Postal Read More…
Soft Touch UV Coating
A little softness can be the perfect look for your catalog design!!!!! Now available at Arandell is soft Touch UV. It can be applied in either a spot or flood application. In a spot application, it could be used to emphasis a texture on your cover. The soft touch is a unique UV finish that Read More…
You CAN Judge a Catalog by its Cover…
With the temperature dropping and snow covering the ground, we are lucky if we even make it outside to get the mail on a daily basis. And when you do, chances are you are scurrying back inside, throwing it on the table, and attempting to warm up. In this stack of Holiday credit card bills Read More…
Managing Promotional Offers and Finding the Equilibrium
Since the recession, catalogers have come to rely more and more on promotional offers to drive sales. And catalog and internet buyers have come to expect strong promotional offers and seem to wait for offers before they make a purchase. Managing promotional offers and making sure they are well balanced within your catalog circulation, your Read More…
Happy Holidays from Arandell
On behalf of all of us at Arandell Corporation, Happy Holidays, Feliz Navidad (Mexico), Joyeux Noel (France), Kala Christouyenna (Greece), Nollaig Shona Dhuit (Irish), Buone Feste Natalizie (Italian), Maligayan Paskol (Philippines), Bozego Narodezenie (Polish), and Natale Hiare are et Annum Faustum (Latin). The holidays mean happiness in any language! 2012 promises to be a busy Read More…
USPS’s Exigency Rate Case Appears to be Dead
Yesterday, the Postal Regulatory Commission issued an order requiring the US Postal Service to complete the submission of its entire case to the PRC. Per the PRC order, this includes “all information, materials, and testimony on which the Postal Service would rely to demonstrate that its Exigent Request satisfies the causal nexus of ‘due to,’ Read More…
5 Tips from the New Best Practices for Circulation Management
The recession forced mailers to use their circulation more efficiently. Smart circulation planners will leverage these lessons to squeeze more profits as we emerge from the recession. Don’t think that because response rates have stabilized that your circulation planning should return to business as usual. Circulation planners are optimizing their house and prospecting lists to Read More…
Measuring the impact of mailing a household multiple times during the same season
When you are up against the need to maximize both sales and profitability in Q4, you should be sure to have some tests and metrics in place to measure the impact of mailing the same name multiple times. Know your sales curve for each drop so that you don’t over allocate “unknowns to the last Read More…
What to do in the face of increased postal costs
So postage is going to go up for catalogers again this Spring. This is not the first time and in all likelihood it won’t be the last. Every time the USPS has increased rates in the past, catalogers have mailed fewer books. Marginal circulation has been eliminated. It is a downward spiral. It is a Read More…
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We'll guide you through the variety of mailing and co-mailing services and keep you apprised of the ever-changing postal regulations.» Mailing Services -
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Just because paper consumes a significant portion of your print budget does not mean it should consume your time. Leave it to us!» Paper Management -
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