The Catablog
Catalog Growth
Since the mid-1990s, many experts have predicted the extinction of the printed catalog. However, until the double-whammy of the huge postage increase of 2007 and the Great Recession of 2008-2009, catalogs in America continued to thrive, aided and enhanced by the maturation of Internet marketing. As both the general economy and postal rates settle down, Read More…
Catalogs and the Internet
As a whole, catalogers were pioneers in the use of the Internet for the sale of products and services to consumers and businesses. By in large, catalogers receive about half their orders online depending on the product category and demographic they serve—yet the paper catalog is responsible for generating more than half a company’s online Read More…
Catalogs, Their History, and Their Role in American Commerce
Interstate commerce developed because of catalogs. Rural free delivery was spurred on by catalogs. Parcel Post developed the required scale due to catalog shipments. Early catalog brands were among the first to have a national identity. More than half of America shops via catalogs. Catalogs allow marketers to have a national footprint without being a Read More…
Testament to blood drives
In July of 2010, one of our employees was in a tragic accident. He was taken to the hospital by Flight for Life and received nine units of blood which helped to save his life. Just a year later, strong and healthy, he participated in a half marathon – all thanks to the generous gifts Read More…
Catalogs are Good for Disadvantaged and Rural Americans
Catalogs can be the only alternative for shut-ins, infrimed, handicapped, elderly or those with limited mobility. Catalogs provide viable shopping venues for rural citizens who live too far from stores. Catalogs provide the older population with well-being benefits. The regular contact with letter carriers and delivery service providers who deliver packages to the home reduce Read More…
Catalogs Encourage Small Business
Catalogs allow many small businesses to quickly and efficiently access specialized products that keep them competitive despite their niche focus, small scale or remote location. Catalogs efficiently and effectively serve niche avocations and vocations, serving Americans and allowing these businesses to be productive at a lower cost of operations. They help “level the playing field” Read More…
Catalogs are Good for the Economy
The catalog industry has a wide-sweeping impact on American culture, well beyond the economic benefits of employing millions of people, paying millions in federal, state and local taxes, and conserving energy and natural resources. The American catalog experience has significant and important social benefits to American culture and consumers and the economy. Catalogs stimulate consumer Read More…
Catalogs are Good for the Environment
Catalogs may be America’s biggest carpool. Catalogs have a low carbon footprint and are becoming more environmentally friendly every year. Yes, catalogs use paper, but the modern advances in forestry management have made trees a sustainable crop. In fact, there are more trees in North America today than there were at the time of Columbus’s Read More…
Catalogs Bring A Variety of Good to Americans
Overview The catalog industry has a wide-sweeping impact on American culture, well beyond the economic benefits of employing millions of people, paying millions in federal, state and local taxes, and conserving energy and natural resources. The American catalog experience has significant and important social benefits to American culture and consumers. Catalogs are Good for American Read More…
THE IMPORTANCE OF THE PRINT CATALOG
With all the e-commerce going on, you might think that catalog printing is dead. Think again! While it is true that the mail-order business witnessed decrease over the past couple years, it really isn’t clear whether that is a permanent trend or more the result of an economic repression that has hurt just about every Read More…
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