Understanding Your Customers through Modeling and Analytics

Understanding consumer behavior is essential to executing an effective marketing strategy. Your campaign will be most effective if you identify prospects who are most likely to respond, former customers who want to come back and existing customers who will maintain their loyalty through continued purchases. But how do you pinpoint prospects to acquire and customers to maintain?

Our Modeling and Analytics services give your business the insight you need to anticipate consumer behavior. We’ll take the guessing out of your targeted marketing approach and provide you with the data you need to target more intelligently throughout the customer lifecycle process. We can also analyze your pricing and your position in the market, evaluate your technology and even conceptualize new product offerings with you. Our services encompass everything you need to develop strong relationships with your customers.

Prospecting & Customer Acquisition

• Data to effectively target in both business-to-business and business-to-consumer environments
• Multi-channel marketing solutions that leverage email, web, retail and mobile channels
• Predictive models for customer acquisition
• Purchasing behavior analytics
• Mobile, email and social marketing strategies
• Marketing program consulting services

Business Intelligence

• Online sales leads and account targeting
• Triggered prospecting events
• Company overviews and executive contact information
• Online sales campaign management
• CRM integration
• Customer Engagement & Retention
• Customer profitability reports
• Customer data hygiene and enrichment
• Multichannel retention marketing through retail, mobile, email and social channels
• Response analysis
• Target marketing strategies
• Account management strategies

Research, Strategy and Planning

• Market segmentation research
• Competitor intelligence
• Value proposition development
• Brand awareness assessment
• Buyer behavior analysis
• New product conception
• Pricing analysis
• Technology evaluation

Finding the balance between customer acquisition and customer retention is of vital importance to your marketing objectives if you want to achieve consistent, profitable results. Leveraging our Modeling and Analytics services will help you to attain the balance you need to increase the response performance of new customers, existing customers and reactivation of former customers. Our services are built to ensure that you’re making the most of your direct marketing dollars.