Arandell

Social Marketing

Social Media Marketing Services

Did you know that 93 percent of marketers use social media to market their business? Social Media is surely changing the way your customers make purchasing decisions, so it is crucial that your business have a presence in the social media space. Sites like Facebook, YouTube, Twitter and many more are enabling customers to openly talk about your products and services and influence their networks’ buying habits as well. If you leverage these sites correctly, your consumers will pretty much be doing your marketing for you.

What can social media marketing do for me?

  • Enables your consumers to go viral with their perception of your products and services
  • Enhances your lead generation capabilities
  • Allows you to access demographic data about your consumers and their “friends” or “followers”
  • Personalizes the consumers’ experience with your brand and engages them in conversation about you

Social Media Services

  • Share your digital marketing campaigns with the click of an icon
  • Build campaigns in a variety of marketing channels (i.e. web, email, social, mobile) and launch all of them at one time
  • Keep the pulse on what’s being said about your brand and gives you time to react to what consumers are saying
  • Develop online social communities
  • Track the analytics of your social marketing sites immediately
  • Gather data to target prospects through additional marketing channels

Where do we begin with social media marketing?

We know that getting into social media can be overwhelming. Which sites should you be on? How do I begin networking? What if nobody “Likes” me? What do I do with the data we collect? There’s a lot to think about but working with us to develop a strategy will ease your worries and give you confidence in your social marketing potential. Some of the questions we’ll help you answer include:

  • Who should we target?
  • Where (on which sites) should we target them?
  • What does their social media data tell me?
  • Who are they connected with? Who are their friends and followers?
  • How do we determine which friends and followers we should target?
  • What is the demographic breakdown of our potential social network?

Are you listening?

Thinking your customers aren’t active on social media sites? Think again! They’re out there and if you’re not, then you’re missing out on a huge opportunity to gain information about your customers, your prospects and your past customers and we can promise that people are reviewing your products on the social media sites. Arandell has the social listening tools you need to gain insight into what they are saying about you and your competitors. Your customers are talking to their friends who are talking to their followers. Having an active presence in the social media space gives you the ability to better understand your customers, engage with them and target your marketing efforts.

Call us today to start building a strategy to extend your reach.

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