QR Codes – Connecting Print with Digital Media

Companies are excited about the potential of enabling customers to connect their physical world (i.e. catalog) with contextual content delivered via mobile devices (i.e. smartphones) or the internet. This type of technology opens the door for product strategists to extend the usefulness of a printed piece. By providing your customers additional information by connecting the printed world to the digital world, you bring them one step closer to making a buying decision. Arandell is here to provide 2D Mobile Barcode (QR Code)  solutions to retail and catalog direct mailers. We’ll help you develop the strategy, apply the codes and analyze your results.

Mobile Barcodes Defined

Mobile barcodes are two-dimensional barcodes that can be read by any smartphone with a 2D barcode application/reader (mobile app). These mobile barcodes, when scanned, can direct your customers to take immediate action. The action you want your customers to take will depend on your marketing strategy. What are you trying to drive? Do you want them to make an online purchase? Visit your retail store? Download a promotion? Watch a video? The possibilities are endless.

Why Use a Mobile Barcode?

We see 2D barcodes throughout all forms of media – on billboards, in magazines, on store displays and even in emails. But why are companies integrating mobile barcodes into their marketing strategy? A 2010 study by Forrester (2D Bar Codes: Learn Why There’s No Urgency) identifies many advantages of mobile barcode use including:

• They’re versatile: You can leverage mobile barcodes to drive consumers anywhere you want them to go – into your store, to your social media site, to share your product on their social media profiles, to online videos, to your Web site. Unlike your product tags and packaging that require government pre-approval, though, your mobile barcodes are a flexible means of driving your customers’ and your prospects’ behavior.
• They expand your promotional canvas on your product packaging. Whether it’s a tag, wrapper, label, box or can, your product’s packing offers limited space for promoting your brand. Adding a mobile barcode to the packing gives you an open canvas to speak to speak to your customer.
• They’re convenient. Mobile barcodes provide your customers with convenient access to information about your product and your brand.

2D barcodes mobilize your brand and give your consumers instant access to your hottest promotions. Their potential return far outweighs the low cost of applying them.

Mobile barcodes give marketers the ability to adapt and change their marketing campaigns more readily due to the integrated tracking capabilities. By tracking prospects that route to landing pages or other medians, the marketer is able to collect additional intelligence that will enable adjustments to the multi-channel campaign and increase ROI.

Mobile Barcode Application at Arandell

Arandell offers everything you need to integrate a mobile barcode into your printed catalog. We can help you modify your page layout to accommodate the code, ensure you’re within regulation, test the readability of your code, print it and assist you with analyzing the results.

So why wait? You’ve got nothing to lose. The USPS Mobile Barcode Promotion gives direct mailers the perfect opportunity to test the marketing potential of mobile barcodes. The low cost of entry, combined with the summer discount being offered by the USPS makes this the most optimal time for you to speak with us about how you can integrate a mobile barcode into your printed catalog today!